Many large enterprises sit on top of a wealth of untapped resource – the talent and creativity of their own workforce. Structure, organization and culture tend to stifle innovation and imagination, as well as risk–taking. As a result, business performance and shareholder value suffer.

Left Brain + Right Brain

Corporations for the most part are left–brain entities – analytical, logical and sequential. Meanwhile, artists and designers tend to be more visual, intuitive and holistic – driven by right–brain thinking. What happens when you expose the business class with the creative class, such as successful artists, fashion designers, architects, writers, and other leading innovators? If commingled effectively, sparks could fly; and more innovative products, services and processes could follow.

It’s time to get rid of the box. Companies assume they are “innovating” when they instruct employees to “think outside of the box.” This much over–used cliche usually yields little in terms of new creativity, particularly given rigid corporate organizational structures. And frankly, it begs the broader question – why is there a box in the first place?

Creative thinking and innovation should be nurtured in every business and function across the organization. However, it requires the appropriate right–brain stimulus, the effective use of the latest technologies, and a management team who is willing to provide a business environment and culture where it can take root and thrive.

What could this mean for your company? An invigorated workforce. Greater business performance. And grateful shareholders.

In an increasingly competitive marketplace and a challenging economic climate, you need to know that you are effectively mining the talent that already exists within your current workforce. New Lantern can help show the path forward to achieve these highly desired results.