New Lantern

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Welcome to the New Lantern blog. Our goal is to shine light on leading innovators and creative artists, and how your business can learn and profit from them. Companies large, medium, and small can benefit from employees who think more creatively. New Lantern may be just the source of inspiration your company needs to spark more innovative products, services, and processes.


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Monthly Archive for January, 2013

A Winning Playbook for 2013

Posted by on January 10, 2013 at 3:06 pm

It seems like only yesterday that we were talking about Y2K. Yet, here we are now in 2013.

A great deal has transpired in these last 13 years. Many businesses were started. Some greatly expanded or bought up other companies. While others are no longer with us.

We survived the stock market bubble burst of 2000. The economic meltdown of 2008. And historic long-term unemployment ever since.

Fortunately for all of us, the start of each new year brings with it the opportunity for your company to start afresh. Try something new. Leave an ill-conceived or outdated practice behind.

Importantly, the new year also gives you the most runway — 365 days — to accomplish your objectives. So there is no better time than the present to self-access and retool.

Every company, no matter how well run or high performing, can find room for improvement. Last year’s playbook is an important baseline, but it should never substitute for this year’s winning game plan.

Times change.
Conditions change.
Competitive threats change.
Employees change.
Leaders change.

As such, your playbook should change as well, and frankly should be regularly reassessed, challenged, and updated throughout the course of the year.

Make 2013 a winning year for your company. Update your playbook today, and you’ll soon be enjoying the rewards it will bring.