Bing’s Online Dictionary describes the word “lantern” as follows:
1. portable lamp: a portable case with transparent or translucent sides that protects and holds a lamp
2. lighthouse room: a room containing the large lamp at the top of a lighthouse
3. structure with windows: a structure with windows on all sides, resembling a lantern, e.g. one at the top of a dome
A “new” lantern, therefore, provides the maximum amount of light given the glass of a new lamp, lighthouse, or architectural structure is at its most pristine state.
Lanterns have been used for centuries to provide a source of light to guide those seeking a particular path, direct those aiming toward a certain objective, or to generally add light to an otherwise darkened state.
Our goal at New Lantern is simple: shine light on artists, designers, innovators and entrepreneurs from which we in business can learn.
This is what defines our company and our name.