New Lantern

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Welcome to the New Lantern blog. Our goal is to shine light on leading innovators and creative artists, and how your business can learn and profit from them. Companies large, medium, and small can benefit from employees who think more creatively. New Lantern may be just the source of inspiration your company needs to spark more innovative products, services, and processes.


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Monthly Archive for June, 2014

The Longest Day

Posted by on June 21, 2014 at 12:53 pm

For all you earth dwellers, today is the longest day of the year in the northern hemisphere. Well, technically the day is no longer than the other 364 days, but the amount of daylight today is at its annual maximum. Officially called the “summer solstice,” the tilt of the earth is in its most inclined position today toward the sun.

Of course, this is not news to most people. Most of us know that we can enjoy the most hours of sunlight today and the least hours of sunlight around December 21, which is the winter solstice. And I’m betting that you are like me and enjoy more light rather than less.

More daylight brightens more than just your room, it brightens your attitude and frame of mind. Sunlight is also good for our physical well-being in providing us with more Vitamin D, which our bodies need for greater bone health among other things. More daylight also means we need less artificial light – and the electricity it burns – as we go about our daily lives in our homes, work places, and the out-of-doors.

Which brings me to my point. With longer days and more daylight, one has less need for a light or a lantern, or a “new lantern” if you will.

So a consulting business that might provide services intended to provide light or new thinking to business customers, let’s say, might be less inclined to enjoy this time of year? Well, figuratively speaking that might be true. In reality, we like the summer solstice and the long hours of daylight as much as the next non-cave dweller.

Whether it’s supplied by the sun or a lantern, businesses and other organizations need creative thinking and the ability to see new ways of working year-round, 365 days a year.

And there’s no better time to embrace this notion than on the longest day of the year.