“On a dark desert highway, cool wind in my hair, warm smell of colitas, rising up through the air.”
When the Eagles released the song Hotel California as a single in February 1977 (from the album by the same name), the band had already released four other albums, and had enjoyed numerous weeks at the top of the charts during the mid-1970’s. Yet, it was Hotel California that helped solidify the Eagles’ place in rock and roll history.
In 1977, Hotel California spent eight weeks as the number one album in America, and landed the Eagles two Grammys. Since its release, over 16 million copies of the album have been sold. Rolling Stone magazine ranks Hotel California at #37 on its 500 Greatest Albums of All Time.
The song still resonates in my head today as freshly as it did in 1977, and why is that? It is timeless, memorable, and generally appealing to a wide and diverse audience.
Are there corporate equivalents to Hotel California? Maybe so. Kleenex, Gatorade, and Harley Davidson come to mind.
Good marketing, strong product performance, and dogged customer focus keep great products and brands at the top of the charts year after year.
One-hit wonders and flashy products come and go each year, but the truly deserving survive.
If your company gives considerable attention to these important fundamentals, the sweet smell of success will follow. Or is that the smell of colitas?
In Mexico, colitas is a slang term for the buds of a marijuana plant. Not to be confused with colitis, the inflammation of the colon, which interestingly enough can be treated with medical marijuana.