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Welcome to the New Lantern blog. Our goal is to shine light on leading innovators and creative artists, and how your business can learn and profit from them. Companies large, medium, and small can benefit from employees who think more creatively. New Lantern may be just the source of inspiration your company needs to spark more innovative products, services, and processes.

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The Impact of Color and Creativity

Posted by on August 21, 2009 at 8:52 pm

Dan Bleier art image

“Color, creativity and sophistication” are the three words used by contemporary artist Dan Bleier to describe his “core values as an artist.”

From his Chelsea studio in Manhattan, Bleier has produced colorful and innovative art, sculptures and furniture made from resins and glass tiles for over 30 years. His projects have been showcased by leading architects and global designers, including Chanel and Dior. His art has been exhibited in top galleries around the country. And a commissioned sculpture by Bleier serves as the centerpiece at the corporate headquarters at General Mills in Minneapolis, MN.

Bleier admits that he was generally not a good math student in his youth, but that he did excel in geometry. “I would often get lost in the colors and shapes of the room I was in or the architecture around me,” according to Bleier.

Dan Bleier

Bleier’s success as an artist and designer is derived from his constantly seeking to find shapes and colors that have a “quality and sense of purpose lacking in much contemporary art today.” Bleier explains, “In the process of drawing I find shapes and patterns that I have never seen or imagined before.”

I met recently with Bleier in his studio. I was indeed struck by the intense colors, the rich patina of his glass tiles, and his inventive use of resins. Bleier’s work clearly evokes a 60s modernism feel – with designs as fresh and edgy today as they would’ve been 45 years ago. And I very much liked the artist himself, who had a great smile and energy that serves to further enhance the impact of his work.

A successful artist or designer takes ingredients and materials that are available to everyone, but is able to combine and present them in a way that creates a unique experience and a lasting impression.

Take a fresh approach to a product or service offering within your own company. Foster and celebrate those employees who find ways to inject color and creativity into their work. Focus less on an employee’s weaknesses (e.g., in math), and more on his or her strengths (e.g., in geometry).

I’m certain you’ll like the results and the impact it will make on your customers and your bottom line.