As a child growing up in the 1960s and early 70s in Tehran, I spent most of my summers vacationing at the Caspian Sea with my family and other relatives.

During the day, my sister, cousins and I would spend hours riding our bikes up and down the seashore and nearby neighborhood streets, soaking up the sun and salt-filled air. In the evenings, we would go to bed early exhausted from the day’s activities, as my parents, aunts and uncles played cards and told stories late into the night. And the kids would get up early the next morning and start it all again.

On many days, we would occupy our time by putting on plays and skits, where our parents served as the audience. I always insisted on being the director, so I could tell the other six or seven kids what to do and say.

It was truly an idyllic time, which now seems very far away on so many levels.

I often think back on my summers at the Caspian Sea, as I did last night as I watched the 82nd Annual Academy Awards show, when they named Kathryn Bigelow as Best Director for her work on “The Hurt Locker,” which also won Best Picture.

Notably, Bigelow is the first woman to win the Oscar’s coveted Best Director award. More notable is that she won it for directing a war movie. Most notable, she won up against a highly competitive field of other gifted directors, one of which included her former husband, James Cameron.

Cameron, who was nominated for his directing work for “Avatar,” is no stranger to this Oscar category, having received the Best Director award for “Titanic” in 1997. But last night was Bigelow’s night, and she deserved every moment of the recognition. In all, “Hurt Locker” took home six Oscars for its gripping depiction of life on the fronts lines of the Iraq War for a U.S. Army Explosive Ordnance Disposal (EOD) team.

A director is responsible for taking the written word of a screenplay and bringing it to life on film, from every camera angle, in how an actor portrays a given role, and how a scene ultimately helps tell the story.

You cannot overstate the importance of the director’s role to a film or a play. More broadly, the same can be said for directing an organization or business. Good directing comes from years of hard work, knowing the business, risk-taking, effective training, learning from mistakes, and learning from other successful directors or leaders.

The best director is one who is able to pull the talent and an award-worthy performance from each team member. Such an idyllic moment will likely lead to your company’s own next blockbuster and plenty of precious memories down the road.

Several months ago, I conducted a business innovation workshop in New York City that featured cognitive scientist Donald Norman as a guest speaker. Norman is a leading expert in “user-centered design” and author of The Design of Everyday Things. The workshop was attended by 40 mid- and top-level managers from numerous divisions of a Fortune 200 company.

The goal of this off-site innovation meeting was to provoke some of the company’s most promising professionals to look at things a little differently – in fact, we wanted them to look at everything differently.

Every day of our lives, we are bombarded by tens of thousands of visual and operational stimuli. The door handle we use to open the closet, the street sign we see to make the correct turn, the faucet we use to turn on the water in the restroom, the ink pen we use to sign a letter — and on and on.

Given the sheer volume of this stimuli, it’s no wonder that we give little thought to 99% of what we see, touch, and feel every day. But maybe your brain is paying more attention than you think.

Whether on an individual stimulus basis or in a cumulative way, your brain responds more positively to objects that are pleasing to the eye – even everyday objects. Whether it’s a company logo, a product, an online service, or a routine internal process or form, a user’s reaction to all of these things is real, no matter how subtle.

Your product division may want a customer or potential customer to enjoy the use and visual attributes of a given product. Your sales department may want a customer to have a positive user experience with an online tool or service. And your human resource department may want employees to respond favorably to this year’s new health benefit based on smart and attractive design elements.

Innovation is not only reserved for the once-a-year or once-in-a-lifetime breakthroughs. Innovation can and should occur every day across every part of your company – from the most obvious anchor product of the company to the most subtle and routine business process.

It’s the cumulative effect of these innovations and the associated attention to detail and design that will separate good companies from the best companies.

Companies should make it a point to encourage employees to seek out every opportunity to improve a product, service, or process – and should seek to arm them with the tools, training and incentives to do so.

In the end, making everyday things and how they are designed and used a priority within your company may very well lead to extraordinary things.

I don’t know why, but I have found myself more interested in this year’s Winter Olympic Games than in previous years.

Maybe it’s the proximity of Canada to the U.S. and the friendly sports rivalry between the two countries. Maybe it’s the beauty of Vancouver and the surrounding area, which I visited in 2007. Or, maybe it’s the fact that I still have nearly two feet of snow in my yard from the recent blizzard in DC that has put me in the Olympic spirit.

Whatever the reason, I’ve enjoyed the diversion from the bad economy, the political discord in Washington, Tiger Woods, and the late night talk show melodrama.

I admit, I feel a bit nostalgic when I watch the Olympic Games. It harkens back to a time in my youth when I dreamed of being a famous downhill skier. There’s something about watching the world’s best athletes compete their hearts out, not for a paycheck or a corporate sponsorship, but for the sole purpose of winning — and standing on a podium to proudly represent his or her country.

It boggles the mind to think about the thousands of hours and years of practice that many athletes invest to become the best at what they do. And more boggling is that all that work may come down to a mere 60 to 120-second performance.

What drives a person to work that hard for a reward only of recognition?

The Olympics are unique in this regard. A company or organization could never, ever replicate this level of drive and dedication from its employees. Employment is work. It is a compulsory activity whose purpose is to make a living, provide for one’s family, and ideally save towards retirement.

With that said, there’s a lot that a company could learn from the Olympic ideal. Creating a healthy, competitive environment is a good thing. Rewarding those employees who excel and distinguish themselves is a worthy exercise and will drive increased performance across the ranks.

A corporate culture that celebrates achievement, both of individuals and of teams, is one that will lead to long-term success. It also creates an environment where employees are more likely to enjoy their work, and not dread coming to it.

Seek to ignite a fire within your employees. Light a cauldron that can serve to fuel creativity and innovation. I bet you’ll like the results and the golden opportunity it will provide your company to best your competitors.

Last summer, I wrote a two-part blog, “It’s Time to Embrace Teleworking” (Part 1 and Part 2). Out of New Lantern’s 54 blog postings over the last 14 months, we have not once returned to the same exact topic — until now thanks to recent events.

If your company to date has been cool to lukewarm on the topic of teleworking, you need only to look to the real-life response to the back-to-back snowstorms along much of the East Coast last week as your best proof point to take a new look. Thousands of companies from Virginia to Massachusetts were shut down after communities were hit by two to three feet of snow. Hundreds of thousands of employees were affected, who found themselves captive in their own homes for most of the week.

Yet, much of the work of many of these companies continued thanks to modern day connectivity, fast and inexpensive personal computers, broadband at home, smartphones, Blackberrys, and iPhones. The breadth and scale of this level of productivity from one’s home would not have been possible 10 years ago, or even 5 years ago.

Even the U.S. Government enjoyed the benefits of teleworking last week. For example, according to a spokesperson at the U.S. Patent and Trademark Office, “the trademark side of the agency reported production at 85 percent of normal levels on Monday and Tuesday, when the government was officially closed,” as reported in the Washington Post on February 11.

Admittedly, teleworking is not for every employee or every position, as I noted in my June 2009 blog post. But I would venture to say that almost every business can find a way to better utilize technologies so that at least some employees can work from home during part of the work week.

Employees are happier when they are not wasting one to two hours a day sitting in traffic during their commutes, or standing on a crowded subway or bus. Employees are happier when they are in comfortable and more inspiring surroundings. They are also happier when they are not chained to their desk five days a week because it makes the boss feel better. And happier employees are more innovative and productive. Period. Full stop.

Your company should take a fresh look at teleworking. Managers should embrace today’s technologies and push aside yesterday’s biases against working from home. If so, I predict brighter skies will soon be in your future.

You can trust me on this one, I wouldn’t snow you.

It’s not everyone who can say they accomplished what relatively so few others have done, beat the long odds and the obstacles, faced adversity head-on, and finally reached the pinnacle of achievement where you can plant a flag and mark it as your own.

As the photo shows above, this past weekend I did reach a once seemingly unobtainable peak …or so it would seem.

What may appear as a desolate and snowy peak just before sunset, is in fact a photo of my neighbor’s roof taken yesterday in late afternoon after a near-record 24-inch snowfall in the Washington, DC area.

Images and words can sometimes create a powerful illusion. They can lead one to take action – or result in inaction – in light of a perceived set of facts. Such a phenomenon is not limited to an individual, but can also beset an entire company or organization.

Companies, which possibly once enjoyed a leadership position or a genuine high level of performance, many times find themselves operating in a culture of perceived accomplishment. The management may convince itself that yesterday’s achievements are still in play, or it may insist that it is further down the field than reality would allow.

Worse yet, management may believe that the company’s employees are fully motivated, productive, and eager to take the next hill.

Things aren’t always as they appear. A false sense of achievement can erode the foundation of an organization, and can eventually bring it down. An honest and candid assessment is a good start, but should be followed by high-value leadership development, employee training, and a creative incentive program that can help put your company at the top if its game.

Let New Lantern help your company truly reach its peak performance.

One of my favorite all-time sketches from Saturday Night Live is “More Cowbell” with guest host Christopher Walken, which aired on April 8, 2000.

In the sketch, Walken plays fictional music producer Bruce Dickinson. The scene is set in a recording studio, and Walken tells the 1970s Blue Öyster Cult band, played by Will Farrell and other male members of the SNL cast, to start at the top on the song, “(Don’t Fear) The Reaper.” Farrell is on cowbell, and as soon as the song starts, he is whamming away at the cowbell with a drumstick.

About 30 seconds into the song, Walken bursts into the studio from the control room shouting, “wait, wait!” He then proceeds to tell the band to try it again from the top, and says, “I could’ve used a little more cowbell.”

The band starts again with Farrell beating the cowbell even louder this time, while dramatically moving around the room as his tight sweater rides up his abdomen exposing his white, fat, hairy belly. Once again, Walken rushes back into the room and cuts the band off mid-song, telling Farrell, “I gotta have more cowbell.” And Farrell complies.

I’m laughing just thinking about the scene as a write this blog.

I must admit that I think about the “cowbell” sketch from time to time and Walken’s obsessive directive to the band. It usually occurs when I’m trying to meet a pressing deadline, get a corporate client to work harder to get more from their employees, coach an executive to take it to the next level, or simply try to finish the last grueling five minutes in my spin class. I hear the clang, clang, clang and Walken’s voice shouting in my head, “I gotta have more cowbell!”

“More cowbell” is my way of saying to dig deeper, work harder, and give it 100 percent – even when you think you’re already doing so. Great companies did not get great by giving it 90 percent. Great executives did not get to where they are by giving it their B game, and great innovators did not come up with leading edge breakthroughs by playing it safe.

The recent economic meltdown has forced many companies to reassess, regroup, and retool. The road back to sustained growth will be long. Yet, those companies which are obsessive about giving it 100 percent, and successful in encouraging their employees to do the same, will be best equipped to make this journey and ultimately reap the benefits.

So for all you Blue Öyster Cult fans, and Walken and Farrell fans, treat your company and your shareholders to some more cowbell this coming year.