One of the designer contestants who will appear on the show this season will be April Johnston, a 2010 graduate of SCAD’s School of Fashion. At 21, Johnston will be the youngest of the 17 contestants.

SCAD is the Savannah College of Art and Design, which is headquartered in Savannah, Georgia, with campuses also in Atlanta, Hong Kong, and Lacoste, France.

I profiled SCAD in a blog posting in February 2009. As one of the top art and design schools on the globe, I am a big fan and supporter of SCAD’s.

If past “Project Runway” shows are any guide, April Johnston will undoubtedly face stiff competition, as well as stiff critiques from the show’s honcho and former super model, Heidi Klum. Fashion industry luminaries Tim Gunn, Michael Kors, and Nina Garcia round out the panel of judges.

What Johnston will have going for her is the world-class education and training she received at SCAD. That, along with some natural talent, will hopefully serve her well throughout the competition.

The Dean of Fashion at SCAD, Michael Fink, handicaps Johnston’s chances this way, “If her provocative and powerful senior collection is any indication, we’re confident she’ll create some exciting and intriguing clothes.”

We will soon see whether or not that’s the case.

Your employees hold the keys to your company’s success and how well you measure up to the competition. But you’ll need to create a corporate culture that will nurture employee talent, and stimulate creativity and innovation.

New Lantern has the type of “provocative and powerful” services that could tap into the scads of talent that already exists within your employees. This, in turn, could put you on the path to your own award-winning season.

Today’s latest social media tools, like Twitter and Facebook, have given the individual customer unprecedented power to take his or her grievance to the masses. One of my favorite such incidents in the last year involved musician Dave Carroll, who took on United Airlines for rejecting his damage claim after baggage handlers broke his guitar. In response, he wrote a humorous ditty called “United Breaks Guitars,” and posted a video of him performing the song on YouTube — which has received nearly nine million views to date.

United’s brand took a beating, and it is not alone. As Bernoff and Schadler point out, these types of single-customer social media firestorms are popping up all over the place, and corporate executives are scrambling to figure out how to effectively respond.

Granted, I am not suggesting that customers, who have a legitimate complaint against a business entity, lay down their new social media guns. On the contrary. I applaud the creative use of technology by a customer to hold a company’s feet to the fire — when a genuine wrong has occurred. But what I also applaud, and encourage, are companies which are beginning to embrace these same technology tools to tell their side of the story.

In a number of my past blog postings, I have called on executives and managers to empower employees to think more creatively, and incentivize them to take risks and to challenge corporate routine. And empowering employees to leverage the same social media tools at work as they use at home opens up a whole new front in cost-effective corporate communications, while better utilizing employee talent.

Of course, this type of empowerment is not without risk as the authors of “Empowered” note. It requires a clear set of internal ground rules that govern both management and employees. But if properly designed and executed, the benefits of engaging employees in leveraging social media will far outweigh the costs of not doing so.

We have a very capable architect and equally capable builder, but our struggle has been to find a stucco applicator who uses old-style lime-based stucco and technique similar to that used for centuries in areas like New Orleans, Savannah, Middleburg (Virginia), and throughout much of Europe. Ironically, I would’ve had no trouble rounding up such a subcontractor if I were building my house 75 years ago.

Today, the home building market puts a premium on cost, ease and quickness of application, and a seemingly perfect finish. Guaranteed not to crack for 10 years! But what will it look like in 15 years, in 25 years? Would it simply need a touch up, or a tear down?

Unfortunately, architects and home builders are merely responding to what customers are asking for — or frankly, not asking for.

So maybe I’m the odd woman out on this, but I prefer a look and finish that appears hand-crafted, not perfect. I long for a time when subcontractors were referred to as artisans, not applicators. Sure you will pay more initially, but the immeasurable pleasure derived from hand-applied fit and finish is worth it for the decades I plan on enjoying it.

Some of the finest Persian rug weavers in the world intentionally included a small imperfection in their handmade carpets. It’s as if to say, “yes, I am handmade, one-of-a-kind, and I wasn’t made on a factory assembly line.”

Call me old-fashion, but I think we could all learn something from the old Persian rug weaver’s mentality, whether it’s a house we build or a company we build.

Treat your employees as one-of-a-kind. Treat them as artisans. Cultivate their creativity and incent them to try new approaches. Celebrate their successes, and dwell less on their failures. Otherwise you serve to discourage the needed risk-taking that could make your company great.

In short, spend less time worrying about making it perfect, and more time on making it right and in a way that will last a lifetime.

Known for his bright color stripes and self-described “classic with a twist” creations, Paul Smith fell into fashion design literally by accident. After dropping out of school at the age of 15 in Nottingham England, Smith’s father escorted him into a nearby clothing warehouse and offered him up as an errand boy. Young Smith’s interest at the time was not in fashion, but in cycle racing.

It was Smith’s cycling to and from the warehouse on deliveries that kept up his interest in the job, until he had a serious accident two years later. During his six-month recuperation in the hospital Smith decided that fashion design may be more his speed than cycling. And the fashion world has never been the same.

Although Paul Smith’s reputation was built primarily as a designer of menswear, today he has 12 different fashion lines, including women’s wear, shoes, pens, watches, and furniture. His collections are wholesaled in 35 countries, with 15 shops in England including his flagship store in Notting Hill.

According to London’s Design Museum, Smith is regarded as Britain’s most consistently successful fashion designer, which is not lost on the Japanese. His products are sold in 200 stores throughout Japan alone – where his label outsells every other European designer.

In 2000, Smith was knighted by Queen Elizabeth II, in recognition of his iconic success over three decades.

Sir Paul Smith continues to remain very active in his company, serving as both chairman and designer. He is also a regular blog contributor at Vogue.com.

Many have studied Smith and the source of his success. Some point to his focus and accomplishment as both a designer and a business man. “The reason I’ve been successful is because I’ve just got on and packed boxes and I know that VAT means Value Added Tax not vodka and tonic,” Paul Smith has written. “I’ve sold on the shop floor, I’ve typed invoices.”

There is a lesson here for every aspiring entrepreneur or corporate manager. Creativity, smart design, and business savvy make for a powerful combination for success.

Happy Birthday Sir Paul!

While the global warming theory appears to have lost some of its steam of late, if June 2010 in DC is any indication, then the planet is in for a heap of trouble. Where’s Al Gore when you need him? (Answer: He’s preoccupied with his divorce and other tabloid rumors.)

Maybe there’s a silver lining with all this heat.

As long as it’s this hot, many of us will choose to stay indoors – in the cool of our office buildings — and not on the golf course, the tennis court, or at the baseball game. And as long as we’re in our offices, we might as well spend part of that time thinking about how our respective businesses can be more productive and innovative during the second half of the year.

So use this time wisely. Pull together your management team, challenge them to take a fresh look at the next six months, and come up with a game plan that could move the dial in each business and function across your organization.

Better yet, treat your team to an inspiring offsite meeting or innovation workshop, in a nice air-conditioned space, where thought-provoking speakers and thought-enhancing surroundings might spur more creative thinking.

That sounds like a pretty cool idea to me.

The New York City subway system is one of the oldest in the world. The first underground line from City Hall to the Bronx opened in 1904.

Today, the New York City subway is one of the largest and most complex systems of its kind, operating over 842 track miles, and serving the four boroughs of Manhattan, Queens, Brooklyn and the Bronx. It operates 24 hours a day, serves 468 stations on 26 interconnected lines, and averages 5 million passengers each weekday.

Not impressed yet? Try this one. New York’s subway system carries more passengers each year than all the other mass transit rail systems in the U.S. combined.

Now for the downsides. A New York subway is far from the cleanest. It’s definitely not the sleekest. Its hard plastic seats are clearly not the most comfortable. And the smells that sometimes waft from the nooks and crannies of the subway stations are not the most pleasant.

But there’s something special to me about New York City’s subway. It has a bit of charm thanks to the mosaic tile art that you’ll find in each station. Some of the art dates back to 1904. The artwork is unique to each station and centers around the station’s name. Sometimes you’re treated to other little splashes of tile art like the pink hat I am “wearing” in the photo above.

The Metropolitan Transportation Authority’s Arts for Transit program oversees the subway art, which also includes sculptures, murals, and live musicians.

Some of my non-New York City friends turn their noses up at the thought of taking the subway in any city, especially in New York. They think it’s beneath them. Well, it is, literally of course.

What they are missing out on is what I and millions of other New York City subway passengers know. It’s the quickest way to get around the city. It’s the cheapest way to travel. And it’s the most green way to travel when you compare it to all of the above-ground options.

But it also provides an opportunity to experience art on a whole new level — that is, the art of the underground.

Seven of the country’s most respected business leaders have formed the American Energy Innovation Council, including luminaries such as General Electric CEO, Jeff Immelt, and Microsoft Chairman, Bill Gates. Their message: the U.S. Government needs to “triple investments in clean-energy technologies to boost the nation’s economic competitiveness and protect the environment.”

We’ve heard similar calls for action on clean-energy investment in recent years from a variety of voices from business and academia. What makes last week’s announcement unique, however, is the coming together of major corporate leaders from disparate sectors around a common “business plan.” And the fact that it was announced against the backdrop of our nation’s worst oil spill in history adds further to the uniqueness of the moment.

The plan calls for a tripling in clean-tech funding in nuclear fission, solar, wind and fossil fuels. It also proposes the formation of an independent energy strategy board, which would develop an energy plan and oversee large-scale demonstration projects as part of the “New Energy Challenge Program.”

The Council recommends a $20 billion commitment over 10 years for the Challenge Program, which would “unleash significant private sector resources as projects are developed.” Additionally, it suggests that the Federal Government create Centers of Excellence to “foster multidisciplinary collaboration amongst scientists, universities, federal laboratories, and other public and private institutions.”

In addition to Immelt and Gates, the Council also includes: Chad Holliday, Chairman of Bank of America (and former CEO of DuPont); Ursula Burns, Chairman and CEO of Xerox; Norm Augustine, Chairman of Lockheed Martin; Tim Solso, Chairman and CEO of Cummins Inc.; and John Doerr, a leading energy venture capitalist and partner at Kleiner Perkins Caufield and Byers.

The group clearly faces some stout headwinds in making the case to Congress and the Obama Administration to spend more federal money on energy research at a time of unprecedented budget deficits. Yet, we know that the barking dog is usually the one who gets fed first. And when you have seven notable best-in-breed barkers, it’s hard not to at least give the group and their plan a serious look.

At a time when the public is less inclined to believe our corporate leaders, I am ready to take these leaders at their word. They know the path to energy security will be long, and as Jeff Immelt puts it, “the world is not going to wait for the United States to lead. This is about innovation; this is about competition; this is about energy security.”

I hope someone listens and heeds the call.

Today wrapped up the third annual World Science Festival in New York City, June 2-6, which called on attendees to “Rethink Science.”

I visited today’s events in the historic Washington Square Park to find hundreds of kids and adults actively participating in the “World Science Festival’s Youth and Family Street Fair.”

Despite the 90-degree temperatures, kids of all ages swarmed today’s numerous exhibits, live events, and demonstrations in the park that showcased the magic of science. Of course, the park’s fountain was also a main attraction as it helped to cool down both children and adults, who seemed to be having a wonderful June Sunday afternoon.

Over the four-day period, the festival showcased “40 unique programs in scientific disciplines ranging from astronomy, physics and genetics to neuroscience, robotics and mathematics.” Efforts were made to also “integrate traditional arts disciplines – dance, theatre, music and the visual arts – to underscore that science is everywhere.”

Kudos to the Festival’s organizers for dreaming up and executing on this worthy event. It’s too bad that this sort of focus on the importance of science does not occur every week of the year, and in every city and town across our country.

Frankly, it’s the lack of interest of our future generations in science that threatens to knock the United States off its innovation pedestal. And frankly, we cannot lay the blame at our children’s feet. It’s adults who help influence what is important in a child’s life. If we don’t place a high level of importance on science, technology, engineering and math (STEM) — and pursuing careers in these fields — then we can’t expect our kids to follow suit.

American businesses of every stripe and color benefit from home-grown scientific discovery and innovation. As such, I call on business leaders from every corner of the country to work with schools and community officials to find ways to turn up the volume on the wonders of science, and excite kids to become a scientist or engineer.

Then who knows, maybe 10 years from now, the most popular show on our television, computer, or tablet screens will be “America’s Got Scientific Talent” or “Innovating with the Stars.”

You don’t think so? Well, at least I can dream.

Memorial Day comes only once a year, but the freedoms we enjoy as a result of the ultimate sacrifice of others are with us every day.

Our country was founded on the principles of freedom as affirmed in the First Amendment to the United States Constitution, which provides for five freedoms: religion, speech, press, to peaceably assemble, and to petition the government.

America is also home to the world’s best free enterprise system, which continues to serve as a beacon to those who want to take an idea and a dream and start a business. Our history books are replete with stories of individuals from every walk of life, from every corner of this country and the globe, who started businesses in the U.S. and took them to soaring heights and sometimes back again.

It is our freedom to both succeed and to fail in business that has long been the hallmark of our country’s strength and its economic might. And as long as we are able to preserve these important principles, we will continue to be a great and prosperous nation.

So a tip of the hat to those who made all this possible — our fallen soldiers, and to the families and friends they left behind.

DuPont announced yesterday the winners of its 22nd DuPont Awards for Packaging and Innovation. Granted, the DuPont Awards do not yet have quite the cachet of the Academy Awards or the Pulitzer Prize, but they do represent the pinnacle of extraordinary achievement in “packaging materials, technology and service innovations.”

This year, Alcoa Inc. and Exal Corporation took home one of the top “Diamond Winner” awards for their new aluminum bottle, which offers a lighter, stronger, cheaper, 100 percent recyclable container, referred to as the “”Coil-to-Can” or “C2C” bottle. The new, high-tech bottle uses Alcoa’s bottlestock sheet and Exal’s C2C manufacturing technology.

Exal launched the C2C aluminum bottle in 2008, which is now used by companies like Coca-Cola, ESKA Still and Sparking Water of Canada, and Anheuser-Busch.

Ok, so what’s the big deal you might be asking? A lot in my book. The DuPont Awards illustrate a point that I have made on a number of occasions in earlier blogs on this website. Innovation is not only about the iPad, or the latest flat-screen technology, or a Mars rover. It’s potentially about everything your company is doing.

Innovation can and should occur across every nook and cranny of your business — from better and more advanced products, to enhancements in services for customers and clients, to improvements in internal processes, and to the very packages that contain your company’s products.

In short, if your company’s executives and managers are not actively pursuing innovations in all these areas – and strongly incenting your employees to do so – you may not only be missing out on possible revenue and market share, you may end up missing the boat altogether.

So this coming weekend, when you find yourself sipping your favorite beverage from one of those newfangled, super-cold aluminum cans, think about how your company can be more creative across the board.

I can assure you that a new can-do approach to innovation will put your company on a path to bringing home your own awards.