Merriam-Webster’s online dictionary describes the word “lantern” as follows:
1. a usually portable protective case for a light with transparent openings
2. the chamber in a lighthouse containing the light
3. a structure with glazed or open sides above an opening in a roof for light or ventilation
4. a small tower or cupola or one stage of a cupola
A “new” lantern, therefore, provides the maximum amount of light given the glass of a new lamp, lighthouse, or architectural structure is at its most pristine state.
Lanterns have been used for centuries to provide a source of light to guide those seeking a particular path, direct those aiming toward a certain objective, or to generally add light to an otherwise darkened state.
Our goal at New Lantern is simple: shine light on artists, designers, innovators and entrepreneurs from which we in business can learn.
This is what defines our company and our name.