Nothing says “spring” to me like the fresh blooms of the Forsythia shrub. Its small, yellow starbursts of flowers are among the first signs of color in mid-March in many parts of the United States. And given the recent cold, harsh winter, this year’s Forsythia blooms are a feast for the eyes indeed.

Forsythia is both the genus and the common name for this spring-flowering shrub. There are 11 species of Forsythia, which are also native to Asia and Europe. It is named after the Scottish botanist, William Forsyth.

For the remaining 50 weeks of the year, Forsythia shrubs are frankly unremarkable and tend to blend into the neighborhoods and parks where they commonly are found. Yet, come March, when the temperature and conditions are just right, this genus of shrub magically transforms itself overnight.

Plants like the Forsythia serve an important purpose. They indicate that a change for the better is at hand. They lift the mood and spirit. And they remind us that every plant or person has a valuable role to play if put in the right conditions, nurtured appropriately, and situated for the greatest benefit.

Look for the exceptional in what may otherwise appear unexceptional. Actively cultivate Forsythias and a wide variety of other flora within your organization. By doing so, you can turn a run-of-the-mill roadside nursery into a sustainable and highly productive garden.