New Lantern

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Welcome to the New Lantern blog. Our goal is to shine light on leading innovators and creative artists, and how your business can learn and profit from them. Companies large, medium, and small can benefit from employees who think more creatively. New Lantern may be just the source of inspiration your company needs to spark more innovative products, services, and processes.

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Don’t Wait Until the New Year

Posted by on August 18, 2012 at 1:05 pm

How about getting a jump start on your New Year’s resolutions?

It may seem odd to be talking about New Year’s resolutions in August, but humor me for a moment.

I would venture to guess that the last several years have been tough on your business, unless of course you’ve been doing business on a different planet. Cut-backs, lay-offs, salary freezes. Stop me if none of this sounds familiar.

Also, with an unemployment rate seemingly stuck forever over 8 percent, a U.S. Government in the red at record levels, and trade deficits larger than ever before — the near- and mid-term forecasts are still looking pretty cloudy.

As a result, an emphasis today on early planning, wise asset management, and creative thinking will help to ensure that your company not only survives, but thrives.

Your employees are your single most important asset. If you are not currently laser-focused on how to nurture and grow this asset, then you may be missing a once in a generation opportunity. Note that I’m not talking about growing the number of employees; I’m talking about the professional growth of each employee.

Within your current employee base resides the next great product or service idea, or process innovation. Small investments today in an employee’s professional growth via an innovative workshop, seminar, or event could provide just the needed creative spark.

By doing so, you not only stand to reap the benefits of your investment, but you also send an important signal to your most promising employees that they are worth the company’s investment, even during lean times – especially during lean times. This one act could also mean the difference in their staying, or moving on, when the economic climate does start to improve.

In sum, there’s no time like the present to get a head start on your company’s New Year’s resolution list, and in doing so, move ahead of your competitors.