I draw your attention to this month’s Fast Company magazine, which it refers to as its “Design Issue.” The entire issue focuses on the important role that design plays in business innovation as a positive disruptive force.
As the magazine points out, the marriage of design and innovation is not a new concept. For it was the legendary CEO of IBM, Thomas Watson, Jr., who noted almost 40 years ago that “good design is good business.” And scores of companies since then, including IBM, have ably demonstrated the truism of these words.
The magazine spotlights the latest social media darling, Pinterest, and its 30-year-old CEO, Ben Silbermann, as shown in the cover photo above. Silbermann has leveraged the power of the Internet to turn the age-old idea of the scrapbook into a must-go-to web destination. In the last year alone, the number of monthly unique visitors to Pinterest has soared from 600,000 to over 20 million.
Of course, 20 million users is a drop in the bucket compared to the social media behemoth, Facebook, which just past the 1 billion mark in users. Yet, Pinterest tops both Facebook and Twitter in its ability to translate visitors into product sales.
Fast Company also uses this month’s issue to highlight its “2012 Innovation By Design Award” nominees at 1,700 strong across nine categories. Nominees include companies and products such as Boeing’s fuel efficient 787, Nike’s lightweight Flyknit shoe, and Nest Labs’ slick and simple-to-use “smart” home thermostat. Winners will be announced on October 16 in New York City.
I urge you to spend more time in Q4 and in 2013 thinking about good design and how it can be good for your business. It might just be the best decision you make over the coming year — and could lead to your company’s nomination in a future Fast Company’s Design Issue.