What is it about a royal wedding that draws us all in? At 11am yesterday (British time), an estimated 3 billion people around the planet watched as Prince William and Kate Middleton tied the knot. A cool one million people watched live as they lined the streets of London during the wedding procession.

For the weeks leading up to the royal wedding, media outlets from around the globe spent countless column inches and on-air hours in pre-event coverage on every conceivable aspect of the soon-to-be-wed couple. All of this coverage was clearly fed by an unquenchable thirst of viewers and readers — from every walk of life and background — to soak in as much about this storybook wedding as possible.

Even though I was not part of the millions who staged “watch parties” here in the U.S. in the wee hours of the morning, I did record the entire ceremony and coverage via DVR, which I watched from start to finish last night.

I’m simply amazed at how this one wedding has so captivated our planet. Beyond the natural allure of royalty, maybe our fascination also has something to do with a desire to at least momentarily escape from the recent ravages of wars, earthquakes, tsunamis, tornadoes and nuclear disasters.

In any case, now comes the hard part for the Duke and Duchess of Cambridge, as they are now known. They have to get along as they lead very public lives.

The most difficult part of any marriage is learning how to get along with one another after all the dust settles from the pomp and circumstance of the wedding. Same can be said for the corporate world and the thousands of mergers and acquisitions that occur each and every year.

Companies which come together must find a way to effectively blend much more than payroll, IT, and HR systems if they are to succeed – they must also find a way to successfully blend corporate cultures.

Like William and Kate who come from very different backgrounds (as we know all too well thanks to the media), companies that merge have to arrive at a new corporate culture that suits the newly combined entity.

The tendency is for the dominant company (e.g., the one doing the acquiring) to impose its culture on the company being acquired. This will result in grumpy employees and poor performance if employees of the acquired company are told overnight to abandon their own culture. (Note the grumpy expression in the photo above of three-year old Grace van Cutsem, who was part of yesterday’s wedding ceremony.)

In reality, many elements of the culture of the dominant company can likely continue in the newly combined company. However, executives should work hard to embrace aspects of both cultures that are worthy of renewal, while seeking to chart a new overall culture that will help to bring employees together in a productive way.

This will ensure that your storybook wedding will also lead to a long-lived and profitable storybook marriage.

It’s been almost 40 years, but I can still smell the fish and the worms, and hear the waves splashing against the pier pilings at the Caspian seashore where I would fish as a young girl. I spent most of my summers as a child vacationing in a small seaside town in northern Iran with my family; and I would routinely sneak down to the piers to fish and talk to the fishermen. I loved to fish.

I would always look for an old fisherman with the largest and most impressive tackle box, and would stand beside him with my small fishing rod. I marveled at the orderly compartments of his tackle box and all of its contents: bobbers, weights, hooks, pliers, bottle opener, extra line, rubber worms, and a variety of colorful jigs.

Every item type had its own place in the multi-tiered box. I discovered over time that the most successful fishermen were meticulous in their preparation, and were ready for all contingencies.

I reflect often on those summers at the seashore and my fishing outings, and the life lessons that came from the experience.

Plan for every contingency. Meticulously prepare, and seek to find joy in what you do. Admittedly, my weak spot has always been the meticulous part.

These same traits would benefit you as a corporate manager. Make sure your tackle box is amply stocked, well-organized, and ready for anything that may come your way.

Likewise, approach your job or next project with the experience of a wise fisherman and the curiosity and enthusiasm of a young fisher girl.

The current edition of the Harvard Business Review (July-August 2010) includes an article by Josh Bernoff and Ted Schadler of Forrester Research, entitled “Empowered.” In it, the authors talk about the need for corporations to “unleash their employees to fight back” using the same social media tools that angry customers are increasingly using against corporations.

Today’s latest social media tools, like Twitter and Facebook, have given the individual customer unprecedented power to take his or her grievance to the masses. One of my favorite such incidents in the last year involved musician Dave Carroll, who took on United Airlines for rejecting his damage claim after baggage handlers broke his guitar. In response, he wrote a humorous ditty called “United Breaks Guitars,” and posted a video of him performing the song on YouTube — which has received nearly nine million views to date.

United’s brand took a beating, and it is not alone. As Bernoff and Schadler point out, these types of single-customer social media firestorms are popping up all over the place, and corporate executives are scrambling to figure out how to effectively respond.

Granted, I am not suggesting that customers, who have a legitimate complaint against a business entity, lay down their new social media guns. On the contrary. I applaud the creative use of technology by a customer to hold a company’s feet to the fire — when a genuine wrong has occurred. But what I also applaud, and encourage, are companies which are beginning to embrace these same technology tools to tell their side of the story.

In a number of my past blog postings, I have called on executives and managers to empower employees to think more creatively, and incentivize them to take risks and to challenge corporate routine. And empowering employees to leverage the same social media tools at work as they use at home opens up a whole new front in cost-effective corporate communications, while better utilizing employee talent.

Of course, this type of empowerment is not without risk as the authors of “Empowered” note. It requires a clear set of internal ground rules that govern both management and employees. But if properly designed and executed, the benefits of engaging employees in leveraging social media will far outweigh the costs of not doing so.

Chances are your company will host a number of off-site or on-site meetings in 2010 aimed at driving corporate strategy development and execution; employee, manager, or executive training and development; or engagement with customers, partners or other individuals important to your business.

If this is the case, chances are also high that you’re not getting as much from these meetings or events as you could be. You probably continue to use the same meeting template year after year, and put it in the category, “if it ain’t broke, don’t fix it.”

It may not be “broke,” but ask yourself this question: Are your investments in these activities costing you more than they are giving back?

It’s time for some fresh thinking and a new template when it comes to your important corporate events and meetings. Attendees and participants should be provoked, engaged, challenged, and inspired. They should be exposed to leaders in their fields, as well as other high-value leaders and innovators. And, they should be put into environments and frames of mind that truly promote development and innovation.

For example, how about a quarterly “innovation” or “strategy” off-site meeting for 40 of your most promising mid-level managers from across the company? Host it in an offbeat and creative setting. Build the agenda around a relevant topic for your business. Bring in one or two inspiring thought leaders. Create some break-out group competition to drive meaningful meeting takeaways. Spotlight the best ideas. Top it off with an imaginative social component.

Create buzz around these events within your company so that other employees will want to attend future off-sites. This alone will give rise to higher personal performance, not to mention the idea generation that comes from the events themselves.

This is only one example. There’s many more where this came from. Let New Lantern help you get the most out of your corporate meetings and events in 2010.

It’s going to be a long night tonight. That’s because at 12:47 pm (EST) today, the Winter Solstice occurred for those of us in the Northern Hemisphere. Conversely, the Winter Solstice means it’s the shortest day of the year when the sun appears at the lowest point in the sky.

According to Infoplease.com, “solstice” comes from the Latin word “solstitium,” which combines “sol” for the sun and “stitium” for stoppage. This means that during either the winter or summer solstice, the sun at midday appears to be in the same position for several days prior and after the solstice.

For centuries, cultures all over the globe have celebrated the Winter Solstice in a wide variety of ways. Yet, a common thread in many of these cultures is that the marking of the longest night brings with it the optimism of increasing amounts of daylight to come.

This year seems particularly fitting to note the passing of the Winter Solstice and what at times felt to be a very long night.

Here’s wishing all of you a safe and healthy holidays, and the hope of brighter days ahead in 2010.

In today’s New York Times, economist and author Sylvia Ann Hewlett discusses the merits of flex time for both corporations and employees in the article, “Making Flex Time a Win-Win.” Much like my two-part blog post earlier this year that touted the benefits to your business of implementing a telework program, flex time too can be a powerful catalyst for increasing employee morale and productivity.

Hewlett points out that flex time is a win-win in today’s economy since many workers will be happy to take less pay if their managers give them a more flexible work schedule. So not only could employers save money by embracing a flex time program, they could also get more out of their employees.

Flex time can come in a number of forms. For example, it may mean working four days a week for a total of 32 hours, and receiving 80% of the pay. Women are particularly attracted to flex time as Hewlett notes, since they are increasingly out-earning their husbands, while still facing domestic duties at home (e.g., as a mother).

A successful female employee and mother typically faces the dilemma of either quitting her job or living with the guilt of not spending more time with her kids at home while they are young. If the mother decides to leave her job, then the company loses out on the talent and investment in that employee. Flex time can potentially keep her at work, contributing to the company’s success, while possibly helping the company save money at the same time.

Ms. Hewlett is the founding president of the Center for Work-Life Policy, author of nine non-fiction books on business, and winner of the Robert F. Kennedy Book Prize. She has taught at Cambridge, Columbia, and Princeton.

Her latest book, Top Talent: Keeping Performance Up When Business is Down,” was released in October. Jeffrey Kindler, Chairman and CEO of Pfizer: “The right book at the right time. With skill and conviction, Hewlett provides new insight into motivating your top performers during tough times and preparing your organization for renewed innovation and growth.”

As we have discussed here in numerous blog posts over the last year, tough times are exactly when your company should invest in its best performers and mine all the talent your employees have to offer. This investment can come in the form of enhanced incentive rewards programs, imaginative leadership training, and other innovative programs to spur creative thinking and performance.

It will require a management team who is willing to embrace change, e.g., how and when employees work — in short, a team willing to flex different muscles. I’m guessing you’ll like how the results will look on you and your company.