In her upcoming book, QUIET: The Power of Introverts in a World That Can’t Stop Talking, Cain builds on this assertion by citing numerous cases where introversion is responsible for creativity and innovation. For example, she points to well-known introvert and Apple co-founder Steve Wozniak, who as she puts it, “toiled alone on a beloved invention, the personal computer.”

Cain does not totally dismiss teamwork. She notes its important place in the overall corporate process of exchanging ideas, managing information and building trust. Yet, she’s less sympathetic towards so-called “brainstorming sessions,” which she describes as “one of the worst possible ways to stimulate creativity.”

I agree with Cain on many levels. As I have written here in numerous blog postings over the last three years, creativity should be nurtured in the individual, and that each person’s trigger or button for creativity is different and should be highly valued.

For example, in my blog post, “Find Your Creative Place,” from April 26, 2009, I note the importance of finding that place and state of mind where you feel you are at your most creative and productive. “It may be a bench in your favorite park, a special nook or room in your house or spot in your yard, a quiet desk at a library, a small bistro table in a busy Starbucks, or a spot at work where no one can interrupt you.”

And I called on businesses to provide for a culture that encourages employees to take advantage of their most creative places to do their work, of course, within the boundaries of practicality.

I’ve also written numerous times on this blog about the powers of teleworking, and allowing certain employees, where possible, to work from home or from some other location where they could be more creative and productive.

Like Cain, I agree that a focus on greater private time and individualization is not a call for employee isolation. There still can be plenty of opportunity during the work day or during the week for team members to assemble in face-to-face groups, teleconference and video conference.

In the end, corporations have the power to spur increased creativity within their ranks by focusing attention and programs not just on the extroverts, but also those introverts who may very well be the source of your company’s next best product or service.

Speaking of fortune, most every Fortune 500 company in America has jumped into the social media fray over the past year, whether it’s a Facebook page, a Twitter feed, or both.

Facebook and Twitter have undoubtedly given companies new ways to get the message out beyond the traditional press release, corporate website, or a corporate blog for that matter. The challenge, of course, is not saying something — but actually saying something meaningful.

Whether it’s a short Facebook status update or a very short 140-character-limited Twitter post, knowing what to say and how to leverage this new medium has corporate executives scrambling to find value.

Corporate leaders are also wrestling with the individual vs. business nature of social media. Twitter by design is the short muttering of an individual, even when it’s in the name of an organization.

Since its inception, individuals have flocked to the Twitter platform to chronicle important events such as: “Just had a great bowl of chili,” or “Sitting on tarmac at JFK already hating person in 24B sitting next to me.” Not quite the makings of Pulitzer prize-winning material.

Then comes along a CEO or the SVP for Communication or a Business unit head, and a new Twitter account set up to drive corporate messaging, and it quickly goes from the personal mundane to corporate tripe.

Yet, with all its warts, I still think this new medium has something to offer and should be taken seriously.

Throughout our nation’s history, business enterprises have sought to leverage each new wave of communication innovation, including the printing press, radio, television, and the Internet. And at each juncture, trial and error has eventually given way to a valuable return on investment.

For example, as recently as ten years ago, many traditional brick and mortar stores struggled to find value in an online presence. And today, many of them are leveraging the Internet not simply as a supplement to their bottom lines, but as a huge driver for their bottom lines and highly cost-effective way to reach target customers, e.g., Walmart.com.

Ten years from today, the same will be said for the micro-blogs. Already, Twitter and Facebook have literally helped change the geopolitical landscape in countries such as Egypt, where these new forms of communication have played a leading role in spreading ideas, actions, and change.

I’m betting these technologies will also soon lead to innovative business practices and the next generation of successful enterprises and corporate leaders, who will find smart ways to leverage their potential.

That will be something worth tweeting about.

Nothing says “fresh start” like the first day of school. The slate is clean. The grade book is empty. And no classes have been missed. In short, the opportunity to succeed will be never be greater.

Likewise in business, September can represent a new day and “back-to-school” opportunity.

Start with your employees. If you’re like most companies, you will not be adding headcount this coming year. Therefore, it’s important that you literally make the most of what you have.

Treat your employees as your company’s most important asset, and they will return the favor. Invest in high-value training for your employees. Use September and the months that following as an opportunity to hone your employees’ skills.

Second only to a raise or promotion, providing an employee with effective training sends the most important message you can send: we value your contribution to the company and we want you to stay and grow. Most important, training can make a so-so employee good, and a good employee even better.

So use September as a fresh start for your company, and take your employees back to school with an innovative training program. I’m betting it will lead to a better grade for your company.

British painter and portrait artist Lucian Michael Freud died last week in London at the age of 88.

Not as famous as his grandfather, Sigmund Freud, Lucian was well-known nonetheless in the world of art for his “stark and revealing paintings of friends and intimates,” according to the New York Times.

Lucian Freud was born in Berlin on December 8, 1922 to Sigmund Freud’s youngest son, Ernst Ludwig Freud, who was an Austrian architect. Lucian’s mother, Lucie née Brasch, was German. As both parents were Jewish, the Freuds moved their family to the St. John’s Wood district of London in 1933 to escape Nazi Germany.

I know St. John’s Wood well and have walked down many of its streets given my grandfather lived in that district for many years. I also know the work of Lucian Freud and have always respected it for its thought-provoking nature. His earlier Surrealism works gave way to bluntly-presented nude portraitures by the 1950s, which served to shock the senses. For example, his “Naked Man with Rat” (1977-1978) depicted a man lying on a couch holding a sleeping rat.

The central figures of Freud’s paintings many times appear tired, aged, and distressed – which has unnerved some observers over the years, particularly in the United States. Yet, no matter what one thinks of Freud’s work, there is an undisputed market for it. In May 2008, his 1995 portrait “Benefits Supervisor Sleeping” sold at auction by Christie’s in New York City for $33.6 million, which set a record for sale value of a painting by a living artist.

Conformity is the enemy to both the artist and the innovator. Corporations are generally expert at promoting conformity, but seldom proficient in providing for a culture that promotes creative thought and action. And they do so at their peril.

The next time you find yourself trying to conform, ask this question: “What would Freud do?” No, not the father of psychoanalysis, but his grandson.

His weed trimming device helped revolutionize lawn care in the 1970s. Ballas first introduced the product in the early 1970s, and by 1976, “he was selling $40 million worth of them annually,” according to the Associated Press. In 1977, he sold the company to the Emerson Electric Company for an undisclosed amount.

Eager to find a way to more quickly trim his three-acre yard, Ballas got the idea for the Weed Eater while sitting in an automatic car wash as he watched the large rotary bristles clean his car. His first version used wire attached to a popcorn can, which was then rigged to a rotary edger. He then worked with an engineer to substitute monofilament line as the lightweight and inexpensive cutting material. Ballas held several patents on the machine.

George Ballas also invented an adjustable table and marketed an early portable phone, but inventing was not his day job. Ballas was a professional dancer who owned and ran several Arthur Murray and Fred Astaire dance studios in the 1960s. He served as President of Fred Astaire Studios from 1960 to 1964. After getting out the service, he married a dancer instructor, Maria Louis Marulanda, who taught Ballas the tango. The couple later performed together.

His son, Corky Ballas, also became a professional dancer, as well as his grandson, Mark Ballas, who has appeared on seven seasons of “Dancing With the Stars.”
Mark Ballas partnered with Bristol Palin in Season 11.

You never know where creativity and ingenuity may come from or where it may take you. How many great ideas, like the Weed Eater, never made it to the production table because of lack of confidence, encouragement, or risk-taking?

The same holds true for creativity and innovation within a company. Make sure your corporate culture embraces the George Ballases within your ranks, even when their ideas may not fit neatly in their day jobs.

It could very well lead to a new patent for your company, an improved service, or a new dance move that’s bound to impress the judges (a.k.a. shareholders).

For an annual fee of $79, Amazon.com customers can get free two-day guaranteed delivery on any product it sells. Customers who sign up for the Prime program tend to increase their purchases on Amazon. One customer cited by Stone increased her Amazon buying from 82 items in 2009 to 150 items in 2010 as a result of the Prime program. Even if she finds an item on a competitor’s web site, she’ll come back to Amazon to purchase it so she gets the free delivery.

Analysts point to the Prime program as one of the main factors for Amazon’s 30 percent increase in sales during the recession, while other retailers suffered. That’s why competitors like Wal-Mart, Best Buy, and Target have recently followed suit with their own free shipping promotions.

So you’re probably thinking that it was some high-priced management or marketing consulting firm, which helped Amazon come up with its best-in-class loyalty program. Au contraire.

In fact, it was Amazon software engineer, Charlie Ward, who first cooked up the free shipping idea via an internal web-based corporate suggestion box. Credit then goes to CEO Jeffrey Bezos and Amazon board member, Bing Gordon, for taking the idea and running with it.

In numerous blog posts over the last two years, we have made the point here at New Lantern that a company’s own employees are its single best resource. Your employees possess the talent and creativity that could in fact lead to your organization’s next blockbuster product or service.

I bet there are dozens of Charlie Wards who sit in your company at this very moment. And most likely, they are getting paid for doing a specific task, like writing software code, but are given no incentive for thinking up creative approaches that fall either inside or outside their bailiwicks.

This is an opportunity lost indeed. You owe it to your shareholders to leverage every bit of talent and creativity that exists within your company. Promote creativity and innovation across every part of the company, and at every level.

Incentivize your employees to not only think outside the box, but to forget there is a box in the first place. And seek to identify and nurture these talents via innovative training and other cost-effective, cutting-edge methods.

In doing so, I predict you’ll soon create a shareholder loyalty program that will be second to none.

First, we’re only a stone’s throw away from the end of 2010 with only seven weeks left on the calendar.

Second, I would venture to guess that the last two years have been tough on your business, unless of course you’ve been doing business on a different planet. Cut-backs, lay-offs, salary freezes. Stop me if none of this sounds familiar.

Third, with unemployment stuck at nearly 10 percent, a U.S. Government and most state governments in the red at record levels, and trade deficits larger than ever before — the near- and mid-term forecasts are still looking pretty cloudy.

As a result, an emphasis today on early planning, wise asset management, and creative thinking will serve as critical elements for your company’s eventual comeback.

Your employees are your single most important asset. If you are not currently laser-focused on how to nurture and grow this asset, then you may be missing a once in a generation opportunity. Note that I’m not talking about growing the number of employees; I’m talking about the professional growth of each employee.

Within your current employee base resides the next great product or service idea, or process innovation. Small investments today in an employee’s professional growth via an innovative workshop, seminar, or event could provide just the needed creative spark.

By doing so, you not only stand to reap the benefits of your investment, but you also send an important signal to your most promising employees that they are worth the company’s investment, even during lean times – especially during lean times. This one act could also mean the difference in their staying, or moving on, when the economic climate does start to improve.

In sum, there’s no time like the present to get a head start on your company’s New Year’s resolution list, and in doing so, move ahead of your competitors.

Nike CEO, Mark Parker, is featured in Fast Company’s September edition cover story, “The World’s Most Creative CEO.” It chronicles Parker’s internal rise to Nike’s chief executive and his recipe for success by using “elite athletes, artists, and his own shoe designs to drive a $34 billion business.”

Parker is not a household name outside of Nike and the sports industry, compared to co-founder and chairman, Phil Knight. Knight was CEO for almost 40 years until he stepped down in 2004, when he brought in an outsider from S.C. Johnson, William Perez, to replace him. Perez lasted only 18 months before hanging up his cleats, saying that the culture at Nike was too difficult. That’s when Nike turned to Parker, a long-time Nike executive and über footwear designer.

Parker came to Nike in 1979 as a product designer and footwear tester. It wasn’t long before executives realized his talent in creating some of the most memorable and profitable Nike shoe products in the company’s history. His creations have adorned some of the globe’s most celebrated athletes, including John McEnroe, Michael Jordan, Lance Armstrong, Tiger Woods, and Kobe Bryant – a veritable “cobbler to the gods” as described by Fast Company.

An avid marathoner himself, Mark Parker knows a thing or two about athletes and footwear. Most important, he brings a creative mind to the CEO role, which he continues to nurture every day. According to the article, he “regularly hosts dinners for about 25 artist friends to just talk and kick around ideas.”

It’s no surprise that Parker stays laser-focused on Nike’s design and R&D work. He frequents the company’s secretive “Innovation Kitchen” sessions, an internal think tank of sorts, “where athletic ambition, art, and a bit of mad science are cooked into the stuff that made Nike the dominate player in sports shoes and apparel.”

Parker also spends a lot of time and attention on sustainability and cutting product waste. And, Parker recently outlined some pretty big goals of increasing sales by 40 percent by 2015. He’ll have his work cut out for him, but stretch goals and competing hard are nothing new for a company which aligns itself with world class athletes and sports.

If you want a little insight into what makes this successful corporate executive tick, take a look at his choice for the new company mission statement nine years ago: “To bring innovation and inspiration to every athlete in the world.”

Since becoming CEO, Parker has also developed nine “maxims” that he wants to serve as guiding principles at Nike. His favorite is No. 6, “Be a sponge. Curiosity is life. Assumption is death.” Parker says that was one his grandmother taught him.

Parker’s approach demonstrates that curiosity and a hearty appetite for creativity are a powerful combo for Nike — and for any other company seeking to compete and win.

We have a very capable architect and equally capable builder, but our struggle has been to find a stucco applicator who uses old-style lime-based stucco and technique similar to that used for centuries in areas like New Orleans, Savannah, Middleburg (Virginia), and throughout much of Europe. Ironically, I would’ve had no trouble rounding up such a subcontractor if I were building my house 75 years ago.

Today, the home building market puts a premium on cost, ease and quickness of application, and a seemingly perfect finish. Guaranteed not to crack for 10 years! But what will it look like in 15 years, in 25 years? Would it simply need a touch up, or a tear down?

Unfortunately, architects and home builders are merely responding to what customers are asking for — or frankly, not asking for.

So maybe I’m the odd woman out on this, but I prefer a look and finish that appears hand-crafted, not perfect. I long for a time when subcontractors were referred to as artisans, not applicators. Sure you will pay more initially, but the immeasurable pleasure derived from hand-applied fit and finish is worth it for the decades I plan on enjoying it.

Some of the finest Persian rug weavers in the world intentionally included a small imperfection in their handmade carpets. It’s as if to say, “yes, I am handmade, one-of-a-kind, and I wasn’t made on a factory assembly line.”

Call me old-fashion, but I think we could all learn something from the old Persian rug weaver’s mentality, whether it’s a house we build or a company we build.

Treat your employees as one-of-a-kind. Treat them as artisans. Cultivate their creativity and incent them to try new approaches. Celebrate their successes, and dwell less on their failures. Otherwise you serve to discourage the needed risk-taking that could make your company great.

In short, spend less time worrying about making it perfect, and more time on making it right and in a way that will last a lifetime.

The Corcoran College of Art + Design is Washington’s only four-year accredited institution for education in the arts.

Situated only a block away from The White House in its renowned turn-of-the-century Beaux-Arts building, the Corcoran Gallery of Art has long been an integral part of our nation’s capital. When it was founded in 1869, the 18th President of the United States, Ulysses S. Grant, occupied the White House.

When the Gallery first opened its doors in 1874, “art students immediately flocked to the museum to observe, sketch, and paint copies of the collections famous works,” according to the Corcoran’s website.

The Gallery’s founder, William Wilson Corcoran, made sure that art education was central to the work of Gallery and donated additional funding that was ultimately used to open the Corcoran School of Art in 1890, two years after his death. The school has been known by its current name since 1999.

Today, more than 600 students at the Corcoran College of Art + Design pursue a wide range of Associate, Bachelor, and Master degree programs in the visual arts. The College also offers part-time credit and non-credit classes for adults and teens through its Continuing Education department. I know this first-hand. I’ve taken several drawing classes at the Corcoran in the past, and am currently enrolled in a ceramic tile-making class.

My class meets once a week for a three-hour session on Wednesday nights. Sure, it makes for a long day, but it is worth it. I’m learning a new craft. I’m using new mental and creative muscles. And I’m getting a hands-on appreciation for the timeless art of tile-making, which has changed little over the last several hundred years.

Most important, with each tedious step of the tile-making process, I am re-affirming what I already knew: there are no short-cuts to success in the creative arts. You learn by doing and do by learning.

The same can be said for success in business. Executives and managers must constantly challenge their employees through creative training programs that excite new thinking. In turn, employees must be willing to use new muscles, and put them to work through practice and application.

Marrying business and education — like marrying art and education – will make for a beautiful relationship and lead to many happy returns.