One of the business innovation workshops I conducted in New York City featured cognitive scientist Donald Norman as a guest speaker. Norman is a leading expert in “user-centered design” and author of The Design of Everyday Things. The workshop was attended by 40 mid- and top-level managers from numerous divisions of a Fortune 200 company.

The goal of this off-site innovation meeting was to provoke some of the company’s most promising professionals to look at things a little differently – in fact, we wanted them to look at everything differently.

Every day of our lives, we are bombarded by tens of thousands of visual and operational stimuli. The door handle we use to open the closet, the street sign we see to make the correct turn, the faucet we use to turn on the water in the restroom, the ink pen we use to sign a letter — and on and on.

Given the sheer volume of this stimuli, it’s no wonder that we give little thought to 99% of what we see, touch, and feel every day. But maybe your brain is paying more attention than you think.

Whether on an individual stimulus basis or in a cumulative way, your brain responds more positively to objects that are pleasing to the eye – even everyday objects. Whether it’s a company logo, a product, an online service, or a routine internal process or form, a user’s reaction to all of these things is real, no matter how subtle.

Your product division may want a customer or potential customer to enjoy the use and visual attributes of a given product. Your sales department may want a customer to have a positive user experience with an online tool or service. And your human resource department may want employees to respond favorably to this year’s new health benefit based on smart and attractive design elements.

Innovation is not only reserved for the once-a-year or once-in-a-lifetime breakthroughs. Innovation can and should occur every day across every part of your company – from the most obvious anchor product of the company to the most subtle and routine business process.

It’s the cumulative effect of these innovations and the associated attention to detail and design that will separate good companies from the best companies.

Companies should make it a point to encourage employees to seek out every opportunity to improve a product, service, or process – and should seek to arm them with the tools, training and incentives to do so.

In the end, making everyday things and how they are designed and used a priority within your company may very well lead to extraordinary things.

There’s only one thing better than the early arrival of an airline flight to lift the spirits, and that’s the early arrival of spring. And nothing says “spring” to me like the fresh blooms of the Forsythia shrub.

Its small, yellow starbursts of flowers are among the first signs of color in mid-March in many parts of the United States. Given our mild winter, this year’s Forsythia blooms arrived at least a week earlier than usual, much to my delight.

Forsythia is both the genus and the common name for this spring-flowering shrub. There are 11 species of Forsythia, which are also native to Asia and Europe. It is named after the Scottish botanist, William Forsyth.

For the remaining 50 weeks of the year, Forsythia shrubs are frankly unremarkable and tend to blend into the neighborhoods and parks where they commonly are found. Yet, come March, when the temperature and conditions are just right, this genus of shrub magically transforms itself overnight.

Plants like the Forsythia serve an important purpose. They indicate that a change for the better is at hand. They lift the mood and spirit. And they remind us that every plant or person has a valuable role to play if put in the right conditions, nurtured appropriately, and situated for the greatest benefit.

Look for the exceptional in what may otherwise appear unexceptional. Actively cultivate Forsythias and a wide variety of other flora within your organization. By doing so, you can turn a run-of-the-mill roadside nursery into a sustainable and highly productive garden.

I like animals, animals of all shapes, sizes and varieties. In fact, my husband jokes with me that I like animals more than I like humans. Of course, it depends on the human.

Earlier this week, a four-year old Pekingnese named “Malachy” was awarded this year’s “Best in Show” at the 2012 Westminster Kennel Club Dog Show held in Madison Square Garden in New York.

As much as I like animals, including dogs, I must say that it’s hard for me to get that excited about the beauty-challenged Pekingnese as the top winner of the prestigious dog show. With all due respect to Malachy, he has the face of a vampire bat, with Linda Evans hair.

Others questioned this week whether the Pekingnese is worthy of the famed dog award, since Malachy beat out more seemingly popular dog breeds such as the Irish setter, the Dalmation, the German shepherd, and the Doberman pinscher.

This is not the first time that the mighty Pekingnese has taken home the top award. In fact, Malachy is the fourth such Pekingnese to win “Best in Show” since 1960.

Pekingnese and other canine enthusiasts are quick to point out that the long-lasting breed is worthy indeed, and has been associated with royalty for centuries. The origins of the breed date back to the 8th Century in China. Pekingnese are commonly referred to as the “Lion Dog” due to its long, fluffy mane of hair. Sounds like the work of a good publicist, if you ask me.

With that said, I respect Malachy and his accomplishment. Malachy may not “look” like a winner, but he’s proven that he has what it takes to compete against those perceived to be better apt to succeed.

And isn’t this an important lesson for all of us?

“Don’t judge a book by its cover” is an oft-used axiom, which many of us seldom take to heart – but maybe we should. How many times do we assume that the colleague who looks the part will be the first to succeed?

The role of a good manager – and the organization broadly — is to provide for a work environment where everyone feels they have a shot at succeeding, not just the popular “show dogs.” This type of inclusive, nurturing culture will result in greater teamwork, higher productivity, and more sustained success for the company and the shareholder, every time.

So find ways to excite and draw out every employee to do his or her best. And you’ll soon find that your next “best in show” just might surprise you.

According to the National Park Service, yesterday marked the “Peak Bloom Date” for several thousand Yoshino Cherry trees, which line the Tidal Basin in Washington, DC.

The 2011 National Cherry Blossom Festival commemorates the 99th anniversary of the gift of cherry blossom trees from the country of Japan. Each year, over one million tourists flock to the nation’s capital during the last week of March and the first week of April to get a glimpse of the puffy pink blossoms of these spectacular trees.

In 1912, Mayor Yukio Ozaki of Tokyo gave 3,000 cherry trees to the city of Washington, DC. “The gift and annual celebration honor the lasting friendship between the United States and Japan and the continued close relationship between the two countries,” as noted on the Festival’s website.

The United States returned the favor in 1915 with a gift of dogwood trees to the people of Japan. In 1965, two decades after the end of World War II, Lady Bird Johnson accepted 3,800 more cherry trees from Japan. Then in 1981, the “cycle of giving came full circle” when the U.S. gave cuttings from its trees to Japan to replace trees that had been destroyed during a flood.

Given the recent devastation from the earthquake and tsunami in northern Japan, maybe more cherry tree cuttings from Washington will once again be sent to the Japanese people.

Ichiro Fujisaki, the Japanese Ambassador to the U.S., spoke emotionally about the dire conditions in his country during the March 22nd Points of Light Institute tribute at the Kennedy Center, which honored former President George H. W. Bush. “We are grateful…Japan must and will come back. It means so much to us that you are standing with us. . .We will never, never forget it. ”

Competition between two companies, like that between two countries, can sometimes be fierce. But it doesn’t mean that decency and civility should be set aside.

Look for opportunities to do the right thing when your competitors are least expecting it. You may find that the favor of offering a “cherry branch” may someday be returned when you’ll need it the most.

Several months ago I was in San Francisco and making my way by foot to an appointment in the Financial District. I suddenly found myself at the base of the city’s iconic Transamerica Pyramid building on Montgomery Street.

For several minutes I stood there in awe gazing upward at this architectural wonder to take in its dramatic pyramid shape and its “wings” silhouetted against an intense blue sky.

In a city that boasts the Golden Gate Bridge and the Coit Tower, San Francisco has no shortage of iconic landmarks. Yet, among office buildings throughout the world, you would be hard-pressed to find one as uniquely shaped and enduring as the Transamerica building.

Designed by architect William Pereira, the building’s nonconformist shape had its detractors during its planning and construction, which started in 1969. The Transamerica building was completed in 1972 and soon became a proud and highly recognized symbol for San Franciscans.

History books are full of similar reactions to bold and unconventional designs that initially startled the senses, but over time became beloved for their distinction. Look no further than Gustave Eiffel, the French engineer who designed the famed tower in Paris that bears his name.

From childhood we are taught not to stand out in the crowd. Go along. Fit in. Conform. As adults, this conformist behavior is roundly encouraged in the workplace.

This type of imitative culture serves to stifle the very type of creativity and innovation that your company needs to thrive and endure.

Applaud the individuality of your employees and seek to encourage, not suppress, the dramatic.

Your company has the potential to leave its mark on the business landscape, but only if you give your employees the opportunity to stand out in the crowd.

I’ve been fascinated by the reports from last week about the British man who spent $750 on a homemade high-altitude balloon and basic camera that captured spectacular photos from space, which NASA spends hundreds of millions of dollars to capture.

Robert Harrison, a 38-year-old father of three and space enthusiast, rigged a $100 Canon pocket digital camera and GPS device inside a polystyrene box tethered to a helium balloon. It was all held together by duct tape. He then sent the contraption up 22 miles above the earth. During its ascent, the camera was set to take 8 still photos and a short video every five minutes.

Once the balloon reached an altitude of 22 miles, it popped (as he had predicted), and a parachute gently brought the two-pound box back to the ground. Harrison then used a GPS locator to track the box, which he found 50 miles from his home in West Yorkshire, England. He then posted his unbelievable photos on Flickr.com, which caused quite a stir in the space and engineering circles.

According to reports, Harrison has launched a total of 12 high-altitude balloons since October 2008 when he started the hobby.

Harrison said that NASA called him to ask “how he did it so cheaply?” He told them: “You just need a little technical know-how. I know nothing about electronics and what I do know, I learned from the Internet.”

Many companies and organizations, like NASA, spend millions each year to accomplish tasks using the same old methods. Why? Because “it’s always been done this way,” and once you set up a system and culture around a certain process, it’s hard to see doing it another way.

What’s needed is a different perspective that helps compel a management team to look at an objective in a new way. This can sometimes come in the form of an outside force, such as a merger or down-sizing. Or, it can come from a new executive, manager or team member brought in from the outside. Or, it can be grown internally through innovative training and a corporate culture that challenges the status quo and incents employees to do so.

Robert Harrison was not frozen in place from years of process inertia. He used fresh thinking and widely available, inexpensive technologies to achieve results that had eluded even the most experienced professionals.

Artists, photographers, and cinematographers know that perspective is critical to their work. Simply put, it can mean the difference between success and failure.

Corporate executives and managers should likewise embrace the importance of perspective in their work, and its impact on more innovative products, services and processes. I’ll bet you $750 it would take your company or organization to new and exciting heights.