I’ve been fascinated by the reports from last week about the British man who spent $750 on a homemade high-altitude balloon and basic camera that captured spectacular photos from space, which NASA spends hundreds of millions of dollars to capture.

Robert Harrison, a 38-year-old father of three and space enthusiast, rigged a $100 Canon pocket digital camera and GPS device inside a polystyrene box tethered to a helium balloon. It was all held together by duct tape. He then sent the contraption up 22 miles above the earth. During its ascent, the camera was set to take 8 still photos and a short video every five minutes.

Once the balloon reached an altitude of 22 miles, it popped (as he had predicted), and a parachute gently brought the two-pound box back to the ground. Harrison then used a GPS locator to track the box, which he found 50 miles from his home in West Yorkshire, England. He then posted his unbelievable photos on Flickr.com, which caused quite a stir in the space and engineering circles.

According to reports, Harrison has launched a total of 12 high-altitude balloons since October 2008 when he started the hobby.

Harrison said that NASA called him to ask “how he did it so cheaply?” He told them: “You just need a little technical know-how. I know nothing about electronics and what I do know, I learned from the Internet.”

Many companies and organizations, like NASA, spend millions each year to accomplish tasks using the same old methods. Why? Because “it’s always been done this way,” and once you set up a system and culture around a certain process, it’s hard to see doing it another way.

What’s needed is a different perspective that helps compel a management team to look at an objective in a new way. This can sometimes come in the form of an outside force, such as a merger or down-sizing. Or, it can come from a new executive, manager or team member brought in from the outside. Or, it can be grown internally through innovative training and a corporate culture that challenges the status quo and incents employees to do so.

Robert Harrison was not frozen in place from years of process inertia. He used fresh thinking and widely available, inexpensive technologies to achieve results that had eluded even the most experienced professionals.

Artists, photographers, and cinematographers know that perspective is critical to their work. Simply put, it can mean the difference between success and failure.

Corporate executives and managers should likewise embrace the importance of perspective in their work, and its impact on more innovative products, services and processes. I’ll bet you $750 it would take your company or organization to new and exciting heights.

A corporate culture reflects an organization’s character, its values and the vision of its management. The culture serves as an unseen GPS for employees, customers, and partners – signaling who you are as a company and how you do business.

Too many companies place a glossy mission or values statement on their website, but don’t work to build a corporate culture that truly lives up to the words.

Senior management cannot impose a desired corporate culture on an organization. It must be earned and built brick-by-brick. Management must create a culture that treats employees as the company’s single best asset. Employees need to know that performance will be measured and appropriately rewarded. Conversely, they need to know that underperformance has its consequences. And employees need to know that the same performance yardstick will be used fairly throughout the entire organization.

A culture that places loyalty to management over performance is a company abusing the shareholders’ trust. Likewise, a culture that tolerates — or worse yet – rewards an attitude that says, “all I need to do is keep my head down, go along with the flow, and not cause any waves,” is doomed to failure.

Jump-start your corporate culture starting today. Let employees know that their talents and value to the company matter. Provide a vision and a clearly defined set of goals for which all employees will share responsibility in achieving. Let employees know that risk-taking, an entrepreneurial spirit, and challenging the status quo are strongly encouraged. And make it clear that a strong sense of ethics is an integral part of your company’s DNA.

If you are able to do the above, your corporate culture will change for the better, your future will be brighter, and shareholders will happily reap the benefits.

The Savannah College of Art and Design (SCAD) refers to itself as the “The University for Creative Careers,” and rightfully so. SCAD has more degree programs and specializations in art and design than any other university in the U.S. This year marks the 30th anniversary for SCAD, which is located in Savannah, GA, with campuses also in Atlanta, GA and Lacoste, France.

Corporations can learn from the SCAD experience. It knows that to build one of the world’s top art and design schools, you have to put students in a creative and inspiring environment. SCAD’s main campus is spread out over numerous buildings in the heart of Savannah — one of America’s most picturesque cities. Spanish moss drapes hundreds of century-old trees that line the streets and squares of Savannah. SCAD is credited with much of the revitalization of Savannah’s 2 1/2-square-mile historical district — the nation’s largest.

SCAD students also benefit from a diversity of thought, experience and perspectives. Savannah is home to scores of accomplished authors and artists. Students and faculty come from all 50 states and from over 90 countries. SCAD offers its students majors in over 40 programs, spanning the gamut of creativity and innovation, e.g., architecture, graphic design, illustration, interactive design, fashion, photography, performing arts, advertising design, and dramatic writing.

Last month, SCAD hosted a panel discussion on “Art, Design and the Cultural Moment,” which featured nationally recognized leaders in technology and innovation. The discussion focused on how “creativity can act as an economic engine…sparking entrepreneurship, growth and success.”

Learning is a life-long experience. And whether its in Savannah, Atlanta, San Francisco, New York, Denver or Cincinatti — exposing your employees to a creative environment, innovative thinking, and diversity of thought can lead to very positive results for your company’s bottom line.