July 29th marks the start of the 8th season for Bravo’s Emmy-award winning television program “Project Runway.”

One of the designer contestants who will appear on the show this season will be April Johnston, a 2010 graduate of SCAD’s School of Fashion. At 21, Johnston will be the youngest of the 17 contestants.

SCAD is the Savannah College of Art and Design, which is headquartered in Savannah, Georgia, with campuses also in Atlanta, Hong Kong, and Lacoste, France.

I profiled SCAD in a blog posting in February 2009. As one of the top art and design schools on the globe, I am a big fan and supporter of SCAD’s.

If past “Project Runway” shows are any guide, April Johnston will undoubtedly face stiff competition, as well as stiff critiques from the show’s honcho and former super model, Heidi Klum. Fashion industry luminaries Tim Gunn, Michael Kors, and Nina Garcia round out the panel of judges.

What Johnston will have going for her is the world-class education and training she received at SCAD. That, along with some natural talent, will hopefully serve her well throughout the competition.

The Dean of Fashion at SCAD, Michael Fink, handicaps Johnston’s chances this way, “If her provocative and powerful senior collection is any indication, we’re confident she’ll create some exciting and intriguing clothes.”

We will soon see whether or not that’s the case.

Your employees hold the keys to your company’s success and how well you measure up to the competition. But you’ll need to create a corporate culture that will nurture employee talent, and stimulate creativity and innovation.

New Lantern has the type of “provocative and powerful” services that could tap into the scads of talent that already exists within your employees. This, in turn, could put you on the path to your own award-winning season.

The current edition of the Harvard Business Review (July-August 2010) includes an article by Josh Bernoff and Ted Schadler of Forrester Research, entitled “Empowered.” In it, the authors talk about the need for corporations to “unleash their employees to fight back” using the same social media tools that angry customers are increasingly using against corporations.

Today’s latest social media tools, like Twitter and Facebook, have given the individual customer unprecedented power to take his or her grievance to the masses. One of my favorite such incidents in the last year involved musician Dave Carroll, who took on United Airlines for rejecting his damage claim after baggage handlers broke his guitar. In response, he wrote a humorous ditty called “United Breaks Guitars,” and posted a video of him performing the song on YouTube — which has received nearly nine million views to date.

United’s brand took a beating, and it is not alone. As Bernoff and Schadler point out, these types of single-customer social media firestorms are popping up all over the place, and corporate executives are scrambling to figure out how to effectively respond.

Granted, I am not suggesting that customers, who have a legitimate complaint against a business entity, lay down their new social media guns. On the contrary. I applaud the creative use of technology by a customer to hold a company’s feet to the fire — when a genuine wrong has occurred. But what I also applaud, and encourage, are companies which are beginning to embrace these same technology tools to tell their side of the story.

In a number of my past blog postings, I have called on executives and managers to empower employees to think more creatively, and incentivize them to take risks and to challenge corporate routine. And empowering employees to leverage the same social media tools at work as they use at home opens up a whole new front in cost-effective corporate communications, while better utilizing employee talent.

Of course, this type of empowerment is not without risk as the authors of “Empowered” note. It requires a clear set of internal ground rules that govern both management and employees. But if properly designed and executed, the benefits of engaging employees in leveraging social media will far outweigh the costs of not doing so.

I unfortunately had to spend most of the month in Washington, DC suffering through the hottest June on record. Washington has had 18 days over 90 degrees this month with lots of humidity to boot, resulting in heat indices well over 100 degrees. And the few days of the month I was in New York, it wasn’t much better.

While the global warming theory appears to have lost some of its steam of late, if June 2010 in DC is any indication, then the planet is in for a heap of trouble. Where’s Al Gore when you need him? (Answer: He’s preoccupied with his divorce and other tabloid rumors.)

Maybe there’s a silver lining with all this heat.

As long as it’s this hot, many of us will choose to stay indoors – in the cool of our office buildings — and not on the golf course, the tennis court, or at the baseball game. And as long as we’re in our offices, we might as well spend part of that time thinking about how our respective businesses can be more productive and innovative during the second half of the year.

So use this time wisely. Pull together your management team, challenge them to take a fresh look at the next six months, and come up with a game plan that could move the dial in each business and function across your organization.

Better yet, treat your team to an inspiring offsite meeting or innovation workshop, in a nice air-conditioned space, where thought-provoking speakers and thought-enhancing surroundings might spur more creative thinking.

That sounds like a pretty cool idea to me.

If you’re like me, once every few years you hear a song on the radio that makes you stop in your tracks and just listen. I recently had one of those moments.

A couple of weekends ago, my husband and I were out running errands when the “The House That Built Me” by Miranda Lambert came on the car radio. I must admit that I’m a relatively recent convert to country music. I don’t like all country music, but I do tend to like the newer country songs, and their sweet, melodic sounds and the real stories that they tell.

After the first few lines of the “The House,” we were pulled in. I turned up the radio and we just sat quietly in the car as it played. And then when it was over we searched several other country stations to see if we could hear it again.

It’s a simple song that tells a powerful story. The song is about a woman who is in search of herself. So she decides to go back to the house she grew up in and ask the current owners if she could just walk around the house and take it all in “one last time.” She goes on to say that she had hoped that her coming back “to touch this place” in some way would help heal some of the “brokenness” in her life.

She pleads with the owners, “If I could just come in, I swear I’ll leave. Won’t take nothing but a memory, from the house that built me.”

The lyrics took me back to my time as a kid and the house where I grew up. I could see my back yard, the trees I climbed, our kitchen, and my beautiful mom at 30 years old making lunch for my sister and me.

Born in Lindale, TX in 1983, Miranda Lambert is not yet 30 herself. “The House That Built Me” was released in March of this year on Lambert’s Revolution album, which won Best Album of the Year at last month’s Academy of Country Music Awards, where she also won Top Female Vocalist of the Year. “The House That Built Me” was co-written by Tom Douglas and Allen Shamblin.

The most successful artists and innovators listen more to their hearts than to their heads. The most successful companies and the executives who run them usually listen to both.

An employee who is motivated and passionate by what she does and the company she works for will always outperform an employee who is simply going through the motions.

Use your company to build something special and enduring, and you’ll in turn help build employees who will want to stay with your company — or at least want to return some day.

Last week, Washington Post’s Steven Pearlstein profiled career analyst and author Daniel Pink and his new book: “Drive: The Surprising Truth About What Motivates Us.”

In the book, Pink makes the case that money can only motivate employees up to a point. In fact, he cites studies and real-life examples that support the notion that incentive bonuses actually result in less creative and innovative thinking.

Granted, Pink notes that good performance starts with employees who feel like they are fairly compensated. Beyond that, he contends that employees will in fact use higher levels of initiative, problem-solving, and creativity in response to traditional, non-monetary competitive forces.

In a speech at a TED conference at Oxford, England last summer, Pink previewed some of his thinking that went into “Drive.” He cited a 2005 study by MIT conducted for the Federal Reserve that found that “as long as the task involved mechanical skill, bonuses worked as would be expected: the higher the pay, the better the performance.” However, “once the task called for an even rudimentary cognitive skill, a larger reward led to poorer performance.”

Pink also wrote “A Whole New Mind” in 2006, which makes the case for more right-brain thinking (e.g., inventiveness and creativity), noting “the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right-brain qualities.” This is an interesting proposition (and a correct one in my opinion) considering it is coming from a trained left-brain-thinking lawyer.

Given today’s level of global competition and the fragile economy, companies would be well-advised to look differently at how they try to motivate employees. Based on my own experience in managing executive compensation programs at large multinational companies, companies are far too quick to assume that traditional carrots like higher bonuses and larger stock grants will result in higher levels of performance.

These compensation tools are important for retaining your most promising employees. Yet, when used alone, they may in fact be stunting – not inducing – higher levels of innovation, risk-taking, and problem-solving.

Companies that seek to promote a motivating corporate culture, a competitive work environment, and ample levels of recognition for excellence will ultimately be in the best position to elicit the innovation “drive” needed from employees to beat the competition.

Last summer, I wrote a two-part blog, “It’s Time to Embrace Teleworking” (Part 1 and Part 2). Out of New Lantern’s 54 blog postings over the last 14 months, we have not once returned to the same exact topic — until now thanks to recent events.

If your company to date has been cool to lukewarm on the topic of teleworking, you need only to look to the real-life response to the back-to-back snowstorms along much of the East Coast last week as your best proof point to take a new look. Thousands of companies from Virginia to Massachusetts were shut down after communities were hit by two to three feet of snow. Hundreds of thousands of employees were affected, who found themselves captive in their own homes for most of the week.

Yet, much of the work of many of these companies continued thanks to modern day connectivity, fast and inexpensive personal computers, broadband at home, smartphones, Blackberrys, and iPhones. The breadth and scale of this level of productivity from one’s home would not have been possible 10 years ago, or even 5 years ago.

Even the U.S. Government enjoyed the benefits of teleworking last week. For example, according to a spokesperson at the U.S. Patent and Trademark Office, “the trademark side of the agency reported production at 85 percent of normal levels on Monday and Tuesday, when the government was officially closed,” as reported in the Washington Post on February 11.

Admittedly, teleworking is not for every employee or every position, as I noted in my June 2009 blog post. But I would venture to say that almost every business can find a way to better utilize technologies so that at least some employees can work from home during part of the work week.

Employees are happier when they are not wasting one to two hours a day sitting in traffic during their commutes, or standing on a crowded subway or bus. Employees are happier when they are in comfortable and more inspiring surroundings. They are also happier when they are not chained to their desk five days a week because it makes the boss feel better. And happier employees are more innovative and productive. Period. Full stop.

Your company should take a fresh look at teleworking. Managers should embrace today’s technologies and push aside yesterday’s biases against working from home. If so, I predict brighter skies will soon be in your future.

You can trust me on this one, I wouldn’t snow you.