“New and Improved.” “Newly Renovated.” “New Leadership Team.” “New, Faster 4G.” “New, Better Tasting Formula.”

In today’s fast-paced frenetic world, the term “new” is losing its luster. Everything is “new.” Every “new” product is higher in Omega fatty acids, easier to use, more feature-rich, or is bigger than the previous model.

The humorous television advertisements that show a customer’s smartphone as obsolete the moment after she purchases it is not far from reality.

Of course “new” is not new in the world of business and marketing. For decades, businesses have been peddling their products and services as “new” in an effort to lure customers. And for decades, market research has supported this notion.

Yet, I may be bucking the trend here, but I’m willing to step out on a limb to say that “old” has never been better positioned to make a comeback.

Sure, when it comes to products, customers will likely want to shell out the most dinero for the newest versions. However, when it comes to business, there may be opportunities to embrace some of the “old” ways of doing things that could lead to greater sales, higher margins, and happier shareholders.

Take talent for example. Routinely, companies bring in new, fresh talent and work them hard over the first few years. This is the classic management consulting firm model. Newbies are cheaper, more apt to work longer hours, malleable, and come with less personal baggage like child care or parental care. What’s not to like?

There’s a time and place for new talent in any company. However, I would argue that the best deal and greatest value these days may be with the older and more mature cohort. Cheaper is not always better. And with personal baggage comes experience and valuable perspective. And malleable sycophants are definitely not the recipe in my book for improving your company’s productivity.

Companies should not simply look at employees as units of labor, but as a valuable resource that should be mined and nurtured. A team made up of at least several more mature team members is likely the team that will not repeat past mistakes.

And most importantly, a team member that is willing to speak up and challenge the status quo in a constructive way – based on years of experience – is better positioned to add value to the bottom line, not take from it.

So look around you and embrace the old. Not every time, but when it is wise to do so. This newfound wisdom may be just the ticket for your company to compete in the new global marketplace.

In today’s New York Times, author Susan Cain has penned an op-ed called “The Rise of the New Groupthink.” In it, she highlights research that strongly suggests that despite all the corporate hype about the importance of groupthink and collaboration, “people are more creative when they enjoy privacy and freedom from interruption.”

In her upcoming book, QUIET: The Power of Introverts in a World That Can’t Stop Talking, Cain builds on this assertion by citing numerous cases where introversion is responsible for creativity and innovation. For example, she points to well-known introvert and Apple co-founder Steve Wozniak, who as she puts it, “toiled alone on a beloved invention, the personal computer.”

Cain does not totally dismiss teamwork. She notes its important place in the overall corporate process of exchanging ideas, managing information and building trust. Yet, she’s less sympathetic towards so-called “brainstorming sessions,” which she describes as “one of the worst possible ways to stimulate creativity.”

I agree with Cain on many levels. As I have written here in numerous blog postings over the last three years, creativity should be nurtured in the individual, and that each person’s trigger or button for creativity is different and should be highly valued.

For example, in my blog post, “Find Your Creative Place,” from April 26, 2009, I note the importance of finding that place and state of mind where you feel you are at your most creative and productive. “It may be a bench in your favorite park, a special nook or room in your house or spot in your yard, a quiet desk at a library, a small bistro table in a busy Starbucks, or a spot at work where no one can interrupt you.”

And I called on businesses to provide for a culture that encourages employees to take advantage of their most creative places to do their work, of course, within the boundaries of practicality.

I’ve also written numerous times on this blog about the powers of teleworking, and allowing certain employees, where possible, to work from home or from some other location where they could be more creative and productive.

Like Cain, I agree that a focus on greater private time and individualization is not a call for employee isolation. There still can be plenty of opportunity during the work day or during the week for team members to assemble in face-to-face groups, teleconference and video conference.

In the end, corporations have the power to spur increased creativity within their ranks by focusing attention and programs not just on the extroverts, but also those introverts who may very well be the source of your company’s next best product or service.

Now is the time to give thanks to your employees, customers, clients, shareholders, partners and all those who help make your company hum.

Better yet, I suggest that you carry the Thanksgiving spirit with you throughout the remainder of the year and into 2012. No company or organization ever succeeds alone. It is always a group effort.

By demonstrating a little humility and thankfulness, you’ll greatly increase the chances that your company will be around next Thanksgiving and many Thanksgivings to come.

Companies today live by metrics and measurements. In order to improve performance, you must first know your current baseline so that you can measure progress.

Metrics are important in today’s highly competitive global business climate, but many senior managers can sometimes lose sight of the performance forest for the metrics trees. Corporate leaders can become too reliant over a particular set of metrics while never stopping to ask, “Are we using the right metrics?”

This month’s Harvard Business Review featured an article written by Office Depot’s President, Kevin Peters, who discovered first-hand that his company was not focusing on the right metrics to improve customer service and drive increased sales.

Based on his own incognito visits to 70 stores in 15 states over a several week period in 2010, Peters found out that Office Depot’s current customer metric scores were correct, but that their scoring system was not. “We were asking the wrong questions.”

Peters said that his company had been grading store managers and associates with questions such as: Are the floors clean? Are the bathrooms clean? Are the shelves fully stocked?

Based on his own field analysis and random interviews with customers, Peters felt the company should be focused more on whether a customer walks out of the store without a purchase. And if so, how could they improve the in-store experience to reduce the no-purchase rate?

As Peters describes the office products business, “This is not a browsing industry – people are shopping with a particular purpose in mind. If they don’t make a purchase, something has gone wrong.”

Customers told Peters that they care more about knowledgeable associates and smaller and easier-to-navigate stores. He also found that associates were not asking the right questions of customers. For example, instead of asking, “How are you today, and are you finding everything okay?” associates should be asking, “What can I help you find today?”

In response, Office Depot recently instituted a simplified sales process called “ARC” – Ask, Recommend, Close. They have also sought to shrink the size of their stores, coupled with a greater focus on the in-store experience.

The bottom line according to Peters is this, “If you think your company is doing well with customer service, ask yourself, ‘Am I really sure?’ Do I know what the customer experiences?”

Make it a point to challenge your own corporate metrics on a periodic basis to ensure you are asking the right questions. Otherwise, your company may find itself racking up some very nice scores, but taking the wrong test.

In October, the Wall Street Journal announced the winners of its 2011 Innovation Awards.

Compared to previous years, winners this year included big company names such as IBM, Novartis, Intel, and Abbott Labs. Start-up companies have traditionally dominated the stage for the innovation awards, but not this year.

A team of Wall Street Journal editors and reporters chose this year’s winners from among 605 applications from companies, organizations, and individuals in 31 countries. A total of 35 winners and runners-up were chosen in 16 categories.

Novartis won in the Health-Care IT category for a project that tracks medical supplies in Africa. IBM took home a bronze award for its supercomputer system, Watson, which defeated two grand champions this year on Jeopardy!

It’s refreshing to see award-winning innovation coming out of large, mature companies. It shows that old dogs can learn new tricks that can serve to excite employees, customers, and shareholders.

Whether your company is large or small, you should look for ways this coming year to unleash an innovative spirit among your employees focused on a critical objective, such as a new or improved product or service.

You’ll find that the journey to get there will pay dividends for your company even if you don’t bring home the gold, silver or bronze.

August traditionally is vacation month for many parts of the world. In countries such as France, employees take off the entire month of August. Don’t bother trying to make reservations at a nice restaurant in Paris during August. Chances are it will likely be closed.

Americans are known for their lack of vacation compared to their foreign counterparts. Most American employees get only two weeks of paid vacation. Some take days here and there throughout the year, while others take the full two weeks at one time — many times taking advantage of Federal holidays such as the Memorial Day, Fourth of July, Thanksgiving, Christmas and New Year’s.

Every employer should treat an employee’s vacation time as sacred and fully appreciate its value. Employees need to know that their hard work 50 weeks out of the year entitles them to two weeks of true vacation time, i.e., offline, unplugged, and totally disengaged from work. Healthy time away from the office can contribute to greater productivity while in the office.

In fact, where employers are able to provide additional vacation time and/or so-called “flex time,” these small accommodations can in fact lead to even greater productivity. For example, providing Friday afternoons off once a month or during the summer months, allowing for four 10-hour days of work a week, or providing employees with the opportunity to work from home can all contribute to a healthier and more productive workplace.

Coupled with this flexibility is the need for an employer to establish clear expectations for work product and quality. Employees should know that the price for greater flexibility is meaningful work. If work product suffers as a result of a more flexible work schedule, then the flexibility should go away.

In short, employees should make sure they are taking full advantage of their vacation time and any flex time that is available. Meanwhile, employers should make sure they are providing ample vacation time and flexibility for their employees.

The results will be simple: happier and more productive employees, which will make for happier employers and shareholders.

Enjoy the month of August. Unplug if you can and fire up that “out of office” automatic reply on your email program. And, re-introduce yourself to your favorite pastime. I think I might go fishin’.