Last summer, I wrote a two-part blog, “It’s Time to Embrace Teleworking” (Part 1 and Part 2). Out of New Lantern’s 54 blog postings over the last 14 months, we have not once returned to the same exact topic — until now thanks to recent events.

If your company to date has been cool to lukewarm on the topic of teleworking, you need only to look to the real-life response to the back-to-back snowstorms along much of the East Coast last week as your best proof point to take a new look. Thousands of companies from Virginia to Massachusetts were shut down after communities were hit by two to three feet of snow. Hundreds of thousands of employees were affected, who found themselves captive in their own homes for most of the week.

Yet, much of the work of many of these companies continued thanks to modern day connectivity, fast and inexpensive personal computers, broadband at home, smartphones, Blackberrys, and iPhones. The breadth and scale of this level of productivity from one’s home would not have been possible 10 years ago, or even 5 years ago.

Even the U.S. Government enjoyed the benefits of teleworking last week. For example, according to a spokesperson at the U.S. Patent and Trademark Office, “the trademark side of the agency reported production at 85 percent of normal levels on Monday and Tuesday, when the government was officially closed,” as reported in the Washington Post on February 11.

Admittedly, teleworking is not for every employee or every position, as I noted in my June 2009 blog post. But I would venture to say that almost every business can find a way to better utilize technologies so that at least some employees can work from home during part of the work week.

Employees are happier when they are not wasting one to two hours a day sitting in traffic during their commutes, or standing on a crowded subway or bus. Employees are happier when they are in comfortable and more inspiring surroundings. They are also happier when they are not chained to their desk five days a week because it makes the boss feel better. And happier employees are more innovative and productive. Period. Full stop.

Your company should take a fresh look at teleworking. Managers should embrace today’s technologies and push aside yesterday’s biases against working from home. If so, I predict brighter skies will soon be in your future.

You can trust me on this one, I wouldn’t snow you.

One of my favorite all-time sketches from Saturday Night Live is “More Cowbell” with guest host Christopher Walken, which aired on April 8, 2000.

In the sketch, Walken plays fictional music producer Bruce Dickinson. The scene is set in a recording studio, and Walken tells the 1970s Blue Öyster Cult band, played by Will Farrell and other male members of the SNL cast, to start at the top on the song, “(Don’t Fear) The Reaper.” Farrell is on cowbell, and as soon as the song starts, he is whamming away at the cowbell with a drumstick.

About 30 seconds into the song, Walken bursts into the studio from the control room shouting, “wait, wait!” He then proceeds to tell the band to try it again from the top, and says, “I could’ve used a little more cowbell.”

The band starts again with Farrell beating the cowbell even louder this time, while dramatically moving around the room as his tight sweater rides up his abdomen exposing his white, fat, hairy belly. Once again, Walken rushes back into the room and cuts the band off mid-song, telling Farrell, “I gotta have more cowbell.” And Farrell complies.

I’m laughing just thinking about the scene as a write this blog.

I must admit that I think about the “cowbell” sketch from time to time and Walken’s obsessive directive to the band. It usually occurs when I’m trying to meet a pressing deadline, get a corporate client to work harder to get more from their employees, coach an executive to take it to the next level, or simply try to finish the last grueling five minutes in my spin class. I hear the clang, clang, clang and Walken’s voice shouting in my head, “I gotta have more cowbell!”

“More cowbell” is my way of saying to dig deeper, work harder, and give it 100 percent – even when you think you’re already doing so. Great companies did not get great by giving it 90 percent. Great executives did not get to where they are by giving it their B game, and great innovators did not come up with leading edge breakthroughs by playing it safe.

The recent economic meltdown has forced many companies to reassess, regroup, and retool. The road back to sustained growth will be long. Yet, those companies which are obsessive about giving it 100 percent, and successful in encouraging their employees to do the same, will be best equipped to make this journey and ultimately reap the benefits.

So for all you Blue Öyster Cult fans, and Walken and Farrell fans, treat your company and your shareholders to some more cowbell this coming year.

To tweet or not to tweet, that is the question.

Many of you who are reading this blog probably have your own personal Twitter and/or Facebook accounts. Your employer may also have its own Facebook page. And, your corporate communications department may already have someone tasked to monitor social media sites like Twitter for specific web chatter and trends that may impact your business.

If you’re not already doing these things, you should be. But even if you are, you would only be scratching the surface of what these new social media tools could be doing for your company.

According to About.com, the term “social media” includes the “various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.”

Of course, social media is not a panacea for companies; and neither was the advent of television and video starting in the 1960s. Yet, television provided an exciting new medium for companies to reach customers and the public through advertising. Those companies that moved early and effectively to take advantage of this new medium prospered. And video later provided companies productive ways to communicate internally and to train large numbers of employees in multiple locations in a cost-effective way.

Likewise, social media provides your company with new opportunities to communicate with customers and the public – in real time – like never before. Social media can also be utilized within your company as very effective collaboration tools. For example, managers within different parts of the company could use a customized internal website or “wiki” to trade best practice information. Employees could use it to provide real-time suggestions on process innovation, or ideas for new or improved products or services.

Social media tools are not your traditional “one-to-many” glossy corporate newsletters or large distribution emails from the CEO. Social media are instead “many-to-many” tools, which support the “democratization of knowledge and information” in a highly cost-effective manner according to Wikipedia.org – a poster child itself for many-to-many Web 2.0.

High benefit. Low cost. What’s not to like?

So add this to your New Year’s resolution list: get serious about new social media tools and put them to work for your company in 2010. New Lantern can help show you how, and I predict you’ll then be tweeting our praises.

In today’s New York Times, economist and author Sylvia Ann Hewlett discusses the merits of flex time for both corporations and employees in the article, “Making Flex Time a Win-Win.” Much like my two-part blog post earlier this year that touted the benefits to your business of implementing a telework program, flex time too can be a powerful catalyst for increasing employee morale and productivity.

Hewlett points out that flex time is a win-win in today’s economy since many workers will be happy to take less pay if their managers give them a more flexible work schedule. So not only could employers save money by embracing a flex time program, they could also get more out of their employees.

Flex time can come in a number of forms. For example, it may mean working four days a week for a total of 32 hours, and receiving 80% of the pay. Women are particularly attracted to flex time as Hewlett notes, since they are increasingly out-earning their husbands, while still facing domestic duties at home (e.g., as a mother).

A successful female employee and mother typically faces the dilemma of either quitting her job or living with the guilt of not spending more time with her kids at home while they are young. If the mother decides to leave her job, then the company loses out on the talent and investment in that employee. Flex time can potentially keep her at work, contributing to the company’s success, while possibly helping the company save money at the same time.

Ms. Hewlett is the founding president of the Center for Work-Life Policy, author of nine non-fiction books on business, and winner of the Robert F. Kennedy Book Prize. She has taught at Cambridge, Columbia, and Princeton.

Her latest book, Top Talent: Keeping Performance Up When Business is Down,” was released in October. Jeffrey Kindler, Chairman and CEO of Pfizer: “The right book at the right time. With skill and conviction, Hewlett provides new insight into motivating your top performers during tough times and preparing your organization for renewed innovation and growth.”

As we have discussed here in numerous blog posts over the last year, tough times are exactly when your company should invest in its best performers and mine all the talent your employees have to offer. This investment can come in the form of enhanced incentive rewards programs, imaginative leadership training, and other innovative programs to spur creative thinking and performance.

It will require a management team who is willing to embrace change, e.g., how and when employees work — in short, a team willing to flex different muscles. I’m guessing you’ll like how the results will look on you and your company.

Tonight, the John F. Kennedy Center for the Performing Arts will add five more names to its wall of legendary performing artists in the 32nd Annual Kennedy Center Honors in Washington, DC. The 2009 honorees include: producer Mel Brooks; pianist and composer Dave Brubeck; opera singer Grace Bumbry; actor, director, and producer Robert De Niro; and singer and songwriter Bruce Springsteen.

The honorees will join President Obama and the First Lady in the President’s box at the Kennedy Center tonight for the three-hour live tribute, which will later be aired in a two-hour show on CBS on December 29. Last night, the honorees and their families and friends, were feted at a State Department dinner, hosted by Secretary of State Hillary Clinton. They will also attend a White House reception this evening prior to tonight’s show.

There are no shortage of annual award shows that pay tribute to the achievements of actors, directors, and musicians. Yet, the Kennedy Center Honors seems to stand apart. It seeks to honor a life-time of talent and accomplishment, not simply a snapshot of fame. The show also uniquely brings together on the red carpet the best that America has to offer from the arts and government.

I have attended six Kennedy Center Honors, and each was as distinctive as the inductees themselves and the remarkable stories told by the famous individuals who spoke on their behalf.

Former President John F. Kennedy said, “I see little of more importance to the future of our country and our civilization than full recognition of the place of the artist.”

The highest levels of business achievement, like that of the arts, are attained based on a compilation of successful work over an extended period of time – not merely the results of one quarter or one year. And it is the companies that are the most creative, the most innovative, and the most willing to invest in their best performing employees, which will most likely succeed and endure.

Make it a point to honor those employees who help make your company successful with a little red carpet treatment of your own.

With its cover entitled, “Your Next Big Idea: Spotlight on Innovation,” the entire edition of December’s Harvard Business Review magazine is dedicated to business innovation. A number of the articles go right to the heart of New Lantern’s founding principle: employees, if properly motivated and stimulated, are a company’s single most important innovation source.

As HBR’s editor-in-chief Adi Ignatius puts it, “Genius CEOs can’t do all the work of innovation – and in truth, people and culture both matter a lot.”

In one of the lead articles, “The Innovator’s DNA,” authors Jeffrey Dyer, Hal Gregersen, and Clayton Christensen, highlight the five “discovery skills” that “separate true innovators from the rest of us.” These skills include: Associating, Questioning, Observing, Experimenting, and Networking.

The authors interviewed 25 innovative entrepreneurs, and surveyed over 3,000 executives and 500 individuals, who had started innovative companies or invented new products. They charted these individuals against the five discovery skills and found a high correlation among leading innovators.

For example, under the “Associating” skill, entrepreneur Frans Johansson cited the importance of the “Medici effect” when it comes to innovation. He was referring to the Medici family of Florence during the 15th through 17th centuries, who helped usher in a “creative explosion” by bringing together successful people from wide ranging disciplines such as: sculptors, scientists, poets, philosophers, painters, and architects.

According to the article, “as these individuals connected, new ideas blossomed at the intersections of their respective fields, thereby spawning the Renaissance, one of the most inventive eras in history.”

Likewise, many leading innovators seek to spend time around a network of thought leaders and individuals from a variety of different perspectives in an effort to “extend their own knowledge domains.” For example, they attend conferences such as TED, Davos, and the Aspen Ideas Festival, which brings together artists, entrepreneurs, academics, politicians, adventurers, scientists, and thinkers from all over the globe.

Kent Bowen, who founded the innovative ceramic composite company, CPS, cites this credo which he asks his employees to follow: “The insights required to solve many of our most challenging problems come from outside our industry and scientific field.”

Finally, the authors make the point – as we have made in numerous blog posts on this site – that whereas innovative thinking may seem innate to some, “it can also be developed and strengthened through practice.” They note that corporate executives should “put aside time for you and your team to actively cultivate more creative ideas.”

Let New Lantern design an innovation program for your company that would make the Medici family proud – and in doing so, put you in the best position to make your next big idea a reality.