In today’s fast-paced frenetic world, the term “new” is losing its luster. Everything is “new.” Every “new” product is higher in Omega fatty acids, easier to use, more feature-rich, or is bigger than the previous model.

The humorous television advertisements that show a customer’s smartphone as obsolete the moment after she purchases it is not far from reality.

Of course “new” is not new in the world of business and marketing. For decades, businesses have been peddling their products and services as “new” in an effort to lure customers. And for decades, market research has supported this notion.

Yet, I may be bucking the trend here, but I’m willing to step out on a limb to say that “old” has never been better positioned to make a comeback.

Sure, when it comes to products, customers will likely want to shell out the most dinero for the newest versions. However, when it comes to business, there may be opportunities to embrace some of the “old” ways of doing things that could lead to greater sales, higher margins, and happier shareholders.

Take talent for example. Routinely, companies bring in new, fresh talent and work them hard over the first few years. This is the classic management consulting firm model. Newbies are cheaper, more apt to work longer hours, malleable, and come with less personal baggage like child care or parental care. What’s not to like?

There’s a time and place for new talent in any company. However, I would argue that the best deal and greatest value these days may be with the older and more mature cohort. Cheaper is not always better. And with personal baggage comes experience and valuable perspective. And malleable sycophants are definitely not the recipe in my book for improving your company’s productivity.

Companies should not simply look at employees as units of labor, but as a valuable resource that should be mined and nurtured. A team made up of at least several more mature team members is likely the team that will not repeat past mistakes.

And most importantly, a team member that is willing to speak up and challenge the status quo in a constructive way – based on years of experience – is better positioned to add value to the bottom line, not take from it.

So look around you and embrace the old. Not every time, but when it is wise to do so. This newfound wisdom may be just the ticket for your company to compete in the new global marketplace.

In her upcoming book, QUIET: The Power of Introverts in a World That Can’t Stop Talking, Cain builds on this assertion by citing numerous cases where introversion is responsible for creativity and innovation. For example, she points to well-known introvert and Apple co-founder Steve Wozniak, who as she puts it, “toiled alone on a beloved invention, the personal computer.”

Cain does not totally dismiss teamwork. She notes its important place in the overall corporate process of exchanging ideas, managing information and building trust. Yet, she’s less sympathetic towards so-called “brainstorming sessions,” which she describes as “one of the worst possible ways to stimulate creativity.”

I agree with Cain on many levels. As I have written here in numerous blog postings over the last three years, creativity should be nurtured in the individual, and that each person’s trigger or button for creativity is different and should be highly valued.

For example, in my blog post, “Find Your Creative Place,” from April 26, 2009, I note the importance of finding that place and state of mind where you feel you are at your most creative and productive. “It may be a bench in your favorite park, a special nook or room in your house or spot in your yard, a quiet desk at a library, a small bistro table in a busy Starbucks, or a spot at work where no one can interrupt you.”

And I called on businesses to provide for a culture that encourages employees to take advantage of their most creative places to do their work, of course, within the boundaries of practicality.

I’ve also written numerous times on this blog about the powers of teleworking, and allowing certain employees, where possible, to work from home or from some other location where they could be more creative and productive.

Like Cain, I agree that a focus on greater private time and individualization is not a call for employee isolation. There still can be plenty of opportunity during the work day or during the week for team members to assemble in face-to-face groups, teleconference and video conference.

In the end, corporations have the power to spur increased creativity within their ranks by focusing attention and programs not just on the extroverts, but also those introverts who may very well be the source of your company’s next best product or service.

Better yet, I suggest that you carry the Thanksgiving spirit with you throughout the remainder of the year and into 2012. No company or organization ever succeeds alone. It is always a group effort.

By demonstrating a little humility and thankfulness, you’ll greatly increase the chances that your company will be around next Thanksgiving and many Thanksgivings to come.

Metrics are important in today’s highly competitive global business climate, but many senior managers can sometimes lose sight of the performance forest for the metrics trees. Corporate leaders can become too reliant over a particular set of metrics while never stopping to ask, “Are we using the right metrics?”

This month’s Harvard Business Review featured an article written by Office Depot’s President, Kevin Peters, who discovered first-hand that his company was not focusing on the right metrics to improve customer service and drive increased sales.

Based on his own incognito visits to 70 stores in 15 states over a several week period in 2010, Peters found out that Office Depot’s current customer metric scores were correct, but that their scoring system was not. “We were asking the wrong questions.”

Peters said that his company had been grading store managers and associates with questions such as: Are the floors clean? Are the bathrooms clean? Are the shelves fully stocked?

Based on his own field analysis and random interviews with customers, Peters felt the company should be focused more on whether a customer walks out of the store without a purchase. And if so, how could they improve the in-store experience to reduce the no-purchase rate?

As Peters describes the office products business, “This is not a browsing industry – people are shopping with a particular purpose in mind. If they don’t make a purchase, something has gone wrong.”

Customers told Peters that they care more about knowledgeable associates and smaller and easier-to-navigate stores. He also found that associates were not asking the right questions of customers. For example, instead of asking, “How are you today, and are you finding everything okay?” associates should be asking, “What can I help you find today?”

In response, Office Depot recently instituted a simplified sales process called “ARC” – Ask, Recommend, Close. They have also sought to shrink the size of their stores, coupled with a greater focus on the in-store experience.

The bottom line according to Peters is this, “If you think your company is doing well with customer service, ask yourself, ‘Am I really sure?’ Do I know what the customer experiences?”

Make it a point to challenge your own corporate metrics on a periodic basis to ensure you are asking the right questions. Otherwise, your company may find itself racking up some very nice scores, but taking the wrong test.

Compared to previous years, winners this year included big company names such as IBM, Novartis, Intel, and Abbott Labs. Start-up companies have traditionally dominated the stage for the innovation awards, but not this year.

A team of Wall Street Journal editors and reporters chose this year’s winners from among 605 applications from companies, organizations, and individuals in 31 countries. A total of 35 winners and runners-up were chosen in 16 categories.

Novartis won in the Health-Care IT category for a project that tracks medical supplies in Africa. IBM took home a bronze award for its supercomputer system, Watson, which defeated two grand champions this year on Jeopardy!

It’s refreshing to see award-winning innovation coming out of large, mature companies. It shows that old dogs can learn new tricks that can serve to excite employees, customers, and shareholders.

Whether your company is large or small, you should look for ways this coming year to unleash an innovative spirit among your employees focused on a critical objective, such as a new or improved product or service.

You’ll find that the journey to get there will pay dividends for your company even if you don’t bring home the gold, silver or bronze.

Americans are known for their lack of vacation compared to their foreign counterparts. Most American employees get only two weeks of paid vacation. Some take days here and there throughout the year, while others take the full two weeks at one time — many times taking advantage of Federal holidays such as the Memorial Day, Fourth of July, Thanksgiving, Christmas and New Year’s.

Every employer should treat an employee’s vacation time as sacred and fully appreciate its value. Employees need to know that their hard work 50 weeks out of the year entitles them to two weeks of true vacation time, i.e., offline, unplugged, and totally disengaged from work. Healthy time away from the office can contribute to greater productivity while in the office.

In fact, where employers are able to provide additional vacation time and/or so-called “flex time,” these small accommodations can in fact lead to even greater productivity. For example, providing Friday afternoons off once a month or during the summer months, allowing for four 10-hour days of work a week, or providing employees with the opportunity to work from home can all contribute to a healthier and more productive workplace.

Coupled with this flexibility is the need for an employer to establish clear expectations for work product and quality. Employees should know that the price for greater flexibility is meaningful work. If work product suffers as a result of a more flexible work schedule, then the flexibility should go away.

In short, employees should make sure they are taking full advantage of their vacation time and any flex time that is available. Meanwhile, employers should make sure they are providing ample vacation time and flexibility for their employees.

The results will be simple: happier and more productive employees, which will make for happier employers and shareholders.

Enjoy the month of August. Unplug if you can and fire up that “out of office” automatic reply on your email program. And, re-introduce yourself to your favorite pastime. I think I might go fishin’.

On a small street in the French Quarter of New Orleans sits a non-descript store front, which is home to one of finest copper lantern makers on the globe, Bevolo Gas and Electric Lights.

Andrew Bevolo, Sr. opened his light company in the French Quarter in 1945 based on the skills he had learned working at several leading manufacturers of the day, including Ford, Sikorsky, and Higgins. Bevolo took this knowledge and revolutionized the gas lantern industry with a hand riveting technique. Up until that time, gas lamps were made with brittle soldered joints, which greatly reduced the longevity of the lanterns.

A few years later, renowned architect A. Hays Town found his way to Bevolo’s workshop, and the two formed a partnership and the iconic French Quarter copper lantern was born.

Sixty-six years later, the company is now run by Drew Bevolo, grandson to the founder. Today the company has 40 employees and its famed hand-made copper lanterns can be found on some of the most discriminating homes and commercial buildings in all 50 states and in 28 countries.

Bevolo now boasts scores of different lantern designs, and can also custom design a lamp on request, working with its own designers or a project’s architect. Each lantern is still made by hand and in Louisiana.

Craftsmanship and artistry are words that have increasingly become lost in today’s flat world, where instant gratification and demands for the lowest price now rule the day. But too much focus on low price can come at a price. It penalizes creativity, it trivializes design, and it rewards mediocrity.

Applaud and shine light on the artists and creators, and those among us who continue to honor the old way of doing things – when the old way is better.

In fact, I have a nice, new copper lantern that can provide just the right light source.

I can’t say that it’s a favorite song of mine, but the song surely resonates with my husband. Leave it to country music to always win the day in the lyrics category. And as lyrics go, “As Good As I Once Was” is as good as it gets.

The song spent six weeks at the top of Country music charts in 2005 and helped to make Keith one of the most popular singer-songwriters of the past decade.

“As Good As I Once Was” may also resonate with your company as suggested in this verse:

“I ain’t as good as I once was,
My, how the years have flown,
But there was a time back in my prime
When I could hold my own.”

Has your company seen better days? Were you once number one in your product category, or higher up the charts than you are now? Odds are that your employees may be less motivated today than they were a few years back when your workforce was probably younger and hungrier. But don’t worry, you’re not alone. I’ve probably just described over half of the Fortune 500.

Many companies today are looking over their shoulder to find younger and more ambitious competitors on their heels. Or worse yet, you may already be looking at their taillights.

There are ways to turn maturity and experience to your company’s advantage. Sure, your organization and employees may be less nimble than they were a decade ago, but you can draw upon the expertise that comes with age. The key will be to find ways to inspire and incent your workforce through creative compensation and reward programs.

A motivated workforce also starts with motivated managers. Make sure you are utilizing innovative executive and manager training programs to spur more inspired leaders.

In the end, you should not try to match your younger opponents step-by-step, but should seek to ensure that each step counts and is smarter and more efficient based on valuable experience and perspective.

That’s the type of company I would want to work for. Then again, I ain’t as good as I once was, but I’m as good once as I ever was.

What is it about a royal wedding that draws us all in? At 11am yesterday (British time), an estimated 3 billion people around the planet watched as Prince William and Kate Middleton tied the knot. A cool one million people watched live as they lined the streets of London during the wedding procession.

For the weeks leading up to the royal wedding, media outlets from around the globe spent countless column inches and on-air hours in pre-event coverage on every conceivable aspect of the soon-to-be-wed couple. All of this coverage was clearly fed by an unquenchable thirst of viewers and readers — from every walk of life and background — to soak in as much about this storybook wedding as possible.

Even though I was not part of the millions who staged “watch parties” here in the U.S. in the wee hours of the morning, I did record the entire ceremony and coverage via DVR, which I watched from start to finish last night.

I’m simply amazed at how this one wedding has so captivated our planet. Beyond the natural allure of royalty, maybe our fascination also has something to do with a desire to at least momentarily escape from the recent ravages of wars, earthquakes, tsunamis, tornadoes and nuclear disasters.

In any case, now comes the hard part for the Duke and Duchess of Cambridge, as they are now known. They have to get along as they lead very public lives.

The most difficult part of any marriage is learning how to get along with one another after all the dust settles from the pomp and circumstance of the wedding. Same can be said for the corporate world and the thousands of mergers and acquisitions that occur each and every year.

Companies which come together must find a way to effectively blend much more than payroll, IT, and HR systems if they are to succeed – they must also find a way to successfully blend corporate cultures.

Like William and Kate who come from very different backgrounds (as we know all too well thanks to the media), companies that merge have to arrive at a new corporate culture that suits the newly combined entity.

The tendency is for the dominant company (e.g., the one doing the acquiring) to impose its culture on the company being acquired. This will result in grumpy employees and poor performance if employees of the acquired company are told overnight to abandon their own culture. (Note the grumpy expression in the photo above of three-year old Grace van Cutsem, who was part of yesterday’s wedding ceremony.)

In reality, many elements of the culture of the dominant company can likely continue in the newly combined company. However, executives should work hard to embrace aspects of both cultures that are worthy of renewal, while seeking to chart a new overall culture that will help to bring employees together in a productive way.

This will ensure that your storybook wedding will also lead to a long-lived and profitable storybook marriage.

Researchers have known for years that the single best way for managers to motivate employees is to acknowledge their progress, no matter how small. Yet, managers today consistently give much more attention to other motivating factors, such as: incentives, recognition, and interpersonal support.

In fact, a 1968 Harvard Business Review article on motivating employees highlighted research which found that “people are most satisfied with their jobs (and therefore most motivated) when those jobs give them the opportunity to experience achievement.”

Everyone assumes, as Amabile and Kramer point out, that progress only comes in the form of achieving a long-term goal or breakthrough. No one disputes the enormous satisfaction that accompanies these major accomplishments, but admittedly they are rare and may only come around every few years – if ever.

An employee views his or her work as meaningful if there is a sense that progress is actually being made – no matter if it’s associated with public accolades, a pay increase, or award. Don’t get me wrong, these sorts of incentives also serve to help motivate an employee – and should be deployed appropriately. However, they are no substitute for the feeling of everyday achievement.

So while your company is focusing its attention on the next blockbuster product or service, don’t forget to acknowledge and nurture the small wins. It will lead to happier and more satisfied employees, who in turn will be more innovative and better equipped to land the big wins for your company.