Is your corporate culture what it should be? If you are like most companies the answer is probably “no.”

A corporate culture reflects an organization’s character, its values and the vision of its management. The culture serves as an unseen GPS for employees, customers, and partners – signaling who you are as a company and how you do business.

Too many companies place a glossy mission or values statement on their website, but don’t work to build a corporate culture that truly lives up to the words.

Senior management cannot impose a desired corporate culture on an organization. It must be earned and built brick-by-brick. Management must create a culture that treats employees as the company’s single best asset. Employees need to know that performance will be measured and appropriately rewarded. Conversely, they need to know that under performance has its consequences. And employees need to know that the same performance yardstick will be used fairly throughout the entire organization.

A culture that places loyalty to management over performance is a company abusing the shareholders’ trust. Likewise, a culture that tolerates — or worse yet – rewards an attitude that says, “all I need to do is keep my head down, go along with the flow, and not cause any waves,” is doomed to failure.

Jump-start your corporate culture starting today. Let employees know that their talents and value to the company matter. Provide a vision and a clearly defined set of goals for which all employees will share responsibility in achieving. Let employees know that risk-taking, an entrepreneurial spirit, and challenging the status quo are strongly encouraged. And make it clear that a strong sense of ethics is an integral part of your company’s DNA.

If you are able to do the above, your corporate culture will change for the better, your future will be brighter, and shareholders will happily reap the benefits.

Last month’s “no-work-at-home” pronouncement by Yahoo’s new CEO Marissa Mayer has set off quite the firestorm in telecommuting and telework circles.

In a company-wide email to employees on February 22nd, Yahoo’s head of HR laid out the new ban on telework in a short, four-paragraph memo. The memo stated, “To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side.”

News stories that followed cited Mayer’s concerns that “200 or so” Yahoo employees were working remotely and that “some did little work for the company and a few had even begun their own start-ups on the side.”

In the last four years, I have written several blogs on the benefits of telework for many companies. I’ve noted that while some positions may not lend themselves to working remotely, others could be effectively performed at home or elsewhere for at least some portion of the work week. In a June 2009 blog posting, I cited several independent studies showing that many employees are more productive working from home. I coupled this with my own experience as a senior HR executive for several large corporations.

Mayer, 37, who is a former executive at Google, does admit that some employees can be more productive working from home. However, she argues that productivity does not translate into innovation and that employees need to be in the same physical location in order to collaborate and innovate.

In another blog posting in 2009, I noted how an average employee can spend as much as 90 minutes a day commuting, and how a stressful commute can seriously impact one’s mindset and productivity. I went on to talk about how “innovation starts with happy and inspired employees, and employees who can get to their ‘creative place’ – whether that be a physical place or a state of mind.”

Let me pose this question: Is an employee apt to be in a more creative frame of mind working from: (a) home or other preferred location, or (b) in a cubicle after spending an hour in traffic?

I would argue that the employee problems that exist at Yahoo are not the result of working remotely, but the product of an ill-defined and ill-managed telework program. Whether an employee is working in the office next door or from home, it’s the responsibility of that employee’s manager to make sure he or she is fully collaborating and contributing.

I too agree that in-person collaboration can lead to creativity and innovation. Yet, a flexible and well-structured telework program could include regular in-person sessions, while also allowing for time working from home.

So let’s not make telework the scapegoat for a company’s lack of creativity. Banning telework would be like a basketball coach banning the full-court press from his or her playbook in response to a loss of a game due to a poorly executed play. That would be madness.

Like telework for a company, a full-court press can be an important game-winning tool for a basketball team – if properly executed.

Congratulations to Fast Company’s 2012 “Innovation by Design” award winners announced earlier this week.

Eleven winners were chosen from among 56 finalists and 1,700 entrants in nine design categories: consumer products, industrial equipment, interactive, service, transportation, spaces, concepts, student, and 2-D.

The 2012 winners included: Nike, BioLite, Microsoft, Sheehan Partners, Continuum Innovation, Fisker, Softwalks, and Embrace Global.

According to Fast Company, this year’s awards celebration in New York, NY featured “the best and brightest in the industry, judged by the best and brightest in the industry,” and showcased “design innovations from bootstrapping student teams to mega corporations.”

I draw your attention to this month’s Fast Company magazine, which it refers to as its “Design Issue.” The entire issue focuses on the important role that design plays in business innovation as a positive disruptive force.

As the magazine points out, the marriage of design and innovation is not a new concept. For it was the legendary CEO of IBM, Thomas Watson, Jr., who noted almost 40 years ago that “good design is good business.” And scores of companies since then, including IBM, have ably demonstrated the truism of these words.

The magazine spotlights the latest social media darling, Pinterest, and its 30-year-old CEO, Ben Silbermann, as shown in the cover photo above. Silbermann has leveraged the power of the Internet to turn the age-old idea of the scrapbook into a must-go-to web destination. In the last year alone, the number of monthly unique visitors to Pinterest has soared from 600,000 to over 20 million.

Of course, 20 million users is a drop in the bucket compared to the social media behemoth, Facebook, which just past the 1 billion mark in users. Yet, Pinterest tops both Facebook and Twitter in its ability to translate visitors into product sales.

Fast Company also uses this month’s issue to highlight its “2012 Innovation By Design Award” nominees at 1,700 strong across nine categories. Nominees include companies and products such as Boeing’s fuel efficient 787, Nike’s lightweight Flyknit shoe, and Nest Labs’ slick and simple-to-use “smart” home thermostat. Winners will be announced on October 16 in New York City.

I urge you to spend more time in Q4 and in 2013 thinking about good design and how it can be good for your business. It might just be the best decision you make over the coming year — and could lead to your company’s nomination in a future Fast Company’s Design Issue.

About a month ago, I read an article in the New York Times about a new hi-tech pedometer called Fitbit Ultra. The reporter, Stephanie Rosenbloom, gave a first-hand account of her Fitbit and credited the little memory stick-size device for motivating her to walk and take stairs like never before.

Now I’ve tried a few pedometers in the past, but after a couple of days, the novelty wears off and the pedometer always finds its way into a drawer. But given the rave review of Rosenbloom, I thought I would give Fitbit a try and I went online to buy one from fitbit.com.

Priced at $99, the Fitbit Ultra isn’t cheap. Yet, I convinced myself I had to have it. And before I clicked “purchase,” I asked my husband if he wanted to buy one too and he scoffed at the suggestion, saying: “I’m already a walker and don’t need this expensive toy to motivate me.”

Within a couple of days, it showed up in the mail, and I installed it on my computer. It comes with a small USB charging station that also serves as a wireless connector for the device. Within minutes my account was set up online. It took about two hours to fully charge, and I proceeded to clip it on my waistband. A full charge lasts about three days.

On the unit I can push a button and get an update on my number of steps that day, my mileage covered, my estimated calories burned, and the number of sets of stairs I’ve climbed. In the morning, it even welcomes me with my name and a random motivational greeting such as “Hold me,” “Burn it,” or “Game On.”

With the online dashboard, you get all this information and plenty more, including charts showing your progress against your own daily or weekly goals or goals provided as a default based on your age and weight. It even comes with a wrist-band if you want to measure your sleep patterns at night, i.e., less movement means a more restful sleep.

By wearing the Fitbit, I immediately found myself taking more walks throughout the day, taking the stairs when possible, parking further away from the store, and even walking around the house before I went to bed if I needed a few more steps to get to my 10,000-step daily goal.

Within days, my husband had witnessed my unprecedented enthusiasm for walking, and he decided he had to have one too – and as soon as possible – so he bought one that day at the new Microsoft Store in Tysons Corner Mall in McLean, VA.

Now he and I compete against each other with our steps, stairs, and mileage covered each day and week. We gladly volunteer to go to the mailbox or put out the trash at night just so we can accumulate more steps. What other little device can do that?!

I don’t expect this obsession to last forever, but while it does, we’ll both be healthier for it and will lose a few pounds in the process. The Fitbit Ultra is not the only new electronic step or activity tracker out there, but it’s clearly one of the most popular and easy to use.

Fitbit took a healthy and low tech idea like a pedometer and used innovative present day technology to make it a very compelling product that might just extend one’s life.

That’s well worth $99 in my book.

The Concrete Reinforcing Steel Institute (CRSI) announced its 2012 design award winners last week based on aesthetics, innovation, engineering achievement, functional excellence and economy of construction.

CRSI has been recognizing excellence in reinforced concrete structure design through its award program for almost 40 years. This year’s winners were chosen across three categories: multi-family residential, commercial, and education facility. Winners in each category, respectively, included Cary Kopczynski & Company of Bellevue, WA; DeSimone Consulting Engineers of New York, NY; and Atlantic Engineering Services of Pittsburgh, Pittsburgh, PA.

Robert Risser, CEO and President of CRSI, noted that “the winning projects showcase the innovative design possibilities and qualities of using reinforced concrete and the exceptional collaborative management required during the construction of these outstanding structures.”

According to CRSI’s website, its Design Awards program is open to architects, engineers, contractors and fabricators. The entrants may be individuals or teams, and eligible structures must be located in the United States, Canada or Mexico.

The CRSI awards help reinforce the point that beauty is, in fact, more than skin deep. Many times, it’s what you don’t see that distinguishes an ordinary structure – or an ordinary company — from an extraordinary one.

It pays to take the time to regularly recognize and honor those responsible for extraordinary performance, no matter what the field and no matter how obvious or non-obvious their contributions.