In today’s fast-paced frenetic world, the term “new” is losing its luster. Everything is “new.” Every “new” product is higher in Omega fatty acids, easier to use, more feature-rich, or is bigger than the previous model.

The humorous television advertisements that show a customer’s smartphone as obsolete the moment after she purchases it is not far from reality.

Of course “new” is not new in the world of business and marketing. For decades, businesses have been peddling their products and services as “new” in an effort to lure customers. And for decades, market research has supported this notion.

Yet, I may be bucking the trend here, but I’m willing to step out on a limb to say that “old” has never been better positioned to make a comeback.

Sure, when it comes to products, customers will likely want to shell out the most dinero for the newest versions. However, when it comes to business, there may be opportunities to embrace some of the “old” ways of doing things that could lead to greater sales, higher margins, and happier shareholders.

Take talent for example. Routinely, companies bring in new, fresh talent and work them hard over the first few years. This is the classic management consulting firm model. Newbies are cheaper, more apt to work longer hours, malleable, and come with less personal baggage like child care or parental care. What’s not to like?

There’s a time and place for new talent in any company. However, I would argue that the best deal and greatest value these days may be with the older and more mature cohort. Cheaper is not always better. And with personal baggage comes experience and valuable perspective. And malleable sycophants are definitely not the recipe in my book for improving your company’s productivity.

Companies should not simply look at employees as units of labor, but as a valuable resource that should be mined and nurtured. A team made up of at least several more mature team members is likely the team that will not repeat past mistakes.

And most importantly, a team member that is willing to speak up and challenge the status quo in a constructive way – based on years of experience – is better positioned to add value to the bottom line, not take from it.

So look around you and embrace the old. Not every time, but when it is wise to do so. This newfound wisdom may be just the ticket for your company to compete in the new global marketplace.

In her upcoming book, QUIET: The Power of Introverts in a World That Can’t Stop Talking, Cain builds on this assertion by citing numerous cases where introversion is responsible for creativity and innovation. For example, she points to well-known introvert and Apple co-founder Steve Wozniak, who as she puts it, “toiled alone on a beloved invention, the personal computer.”

Cain does not totally dismiss teamwork. She notes its important place in the overall corporate process of exchanging ideas, managing information and building trust. Yet, she’s less sympathetic towards so-called “brainstorming sessions,” which she describes as “one of the worst possible ways to stimulate creativity.”

I agree with Cain on many levels. As I have written here in numerous blog postings over the last three years, creativity should be nurtured in the individual, and that each person’s trigger or button for creativity is different and should be highly valued.

For example, in my blog post, “Find Your Creative Place,” from April 26, 2009, I note the importance of finding that place and state of mind where you feel you are at your most creative and productive. “It may be a bench in your favorite park, a special nook or room in your house or spot in your yard, a quiet desk at a library, a small bistro table in a busy Starbucks, or a spot at work where no one can interrupt you.”

And I called on businesses to provide for a culture that encourages employees to take advantage of their most creative places to do their work, of course, within the boundaries of practicality.

I’ve also written numerous times on this blog about the powers of teleworking, and allowing certain employees, where possible, to work from home or from some other location where they could be more creative and productive.

Like Cain, I agree that a focus on greater private time and individualization is not a call for employee isolation. There still can be plenty of opportunity during the work day or during the week for team members to assemble in face-to-face groups, teleconference and video conference.

In the end, corporations have the power to spur increased creativity within their ranks by focusing attention and programs not just on the extroverts, but also those introverts who may very well be the source of your company’s next best product or service.

The exhibit will not only feature the works of seven leading post-impressionist artists from the 1890s to the early 1900s, but it examines the new media format these artists used to produce their notable works of art: the snapshot.

According to the cover article in The Phillips Collection’s Winter 2012 magazine, the arrival of the Kodak camera in 1888 provided artists a new tool by which to study their subjects via the snapshot. Prior to the portable Kodak camera, photography was a painstaking process which was typically inaccessible to the general public. Large format cameras were big, cumbersome and required a heavy tripod and lots of patience to capture a still image on film.

This new Kodak camera allowed artists the opportunity to take numerous photos of subjects with relative ease for later study and consideration. As the article points out, “the camera did not supplant the sketch but rather added a different dimension to a wealth of visual information that could be drawn upon.”

The exhibit opens on February 4 and runs through May 6, and will feature 200 largely never-before-seen photographs alongside the 70 paintings for which these seven artists are best known. The artists include: Pierre Bonnard, Maurice Denis, Felix Vallotton, George Hendrik Breitner, Henri Evenepoel, Henri Riviere, and Edouard Vuillard.

“Snapshot marks the dawn of an era when artist used their Kodaks to explore new realms that would inform their creative output,” as noted in article’s conclusion.

Today, businesses small and large could learn from these seven artists – even companies like Kodak which itself is ironically and unfortunately on the verge of bankruptcy.

Leverage the latest tools that can help your company improve upon, not replace, what it already does well. What got you to this place is core to your business and its identity. What you use to enhance your company’s and employees’ core talents will continue to make your business successful for years to come.

You know, I think that would make for a nice snapshot.

Speaking of fortune, most every Fortune 500 company in America has jumped into the social media fray over the past year, whether it’s a Facebook page, a Twitter feed, or both.

Facebook and Twitter have undoubtedly given companies new ways to get the message out beyond the traditional press release, corporate website, or a corporate blog for that matter. The challenge, of course, is not saying something — but actually saying something meaningful.

Whether it’s a short Facebook status update or a very short 140-character-limited Twitter post, knowing what to say and how to leverage this new medium has corporate executives scrambling to find value.

Corporate leaders are also wrestling with the individual vs. business nature of social media. Twitter by design is the short muttering of an individual, even when it’s in the name of an organization.

Since its inception, individuals have flocked to the Twitter platform to chronicle important events such as: “Just had a great bowl of chili,” or “Sitting on tarmac at JFK already hating person in 24B sitting next to me.” Not quite the makings of Pulitzer prize-winning material.

Then comes along a CEO or the SVP for Communication or a Business unit head, and a new Twitter account set up to drive corporate messaging, and it quickly goes from the personal mundane to corporate tripe.

Yet, with all its warts, I still think this new medium has something to offer and should be taken seriously.

Throughout our nation’s history, business enterprises have sought to leverage each new wave of communication innovation, including the printing press, radio, television, and the Internet. And at each juncture, trial and error has eventually given way to a valuable return on investment.

For example, as recently as ten years ago, many traditional brick and mortar stores struggled to find value in an online presence. And today, many of them are leveraging the Internet not simply as a supplement to their bottom lines, but as a huge driver for their bottom lines and highly cost-effective way to reach target customers, e.g., Walmart.com.

Ten years from today, the same will be said for the micro-blogs. Already, Twitter and Facebook have literally helped change the geopolitical landscape in countries such as Egypt, where these new forms of communication have played a leading role in spreading ideas, actions, and change.

I’m betting these technologies will also soon lead to innovative business practices and the next generation of successful enterprises and corporate leaders, who will find smart ways to leverage their potential.

That will be something worth tweeting about.

The I Love Lucy television show first aired on this day in 1951. It starred then-Hollywood legend Lucille Ball, whose zany and fresh comedic antics helped turn the sitcom into the most watched television show of its era.

Ball’s trademark blazing red hair and slapstick humor was an unlikely pairing with her co-star, Desi Arnaz. Arnaz, who played Lucy’s husband Ricky Ricardo, was also her real-life husband during the run of the show. Arnaz was a dark-haired Cuban American singer and bandleader, whose memorable heavy accent and exclamations on the show continue to resonate to this day.

CBS executives at the time questioned whether the U.S. television audience would accept the idea of an All-American redhead married to a Cuban. Those fears quickly turned to celebration as I Love Lucy went on to become one of the most popular television sitcoms of all time. Sixty years after its debut, reruns of I Love Lucy are still viewed by more than 40 million Americans each year.

On the show, Lucy and Ricky were joined by co-stars Vivian Vance and William Frawley, who played Ethel and Fred Mertz. Vance and Frawley were perfectly cast as the Ricardos’ neighbors, landlord, and best friends. To this day, I still laugh thinking about the scene of Lucy and Ethel working in the chocolate factory on the production line.

Lucille Ball not only broke new ground as a leading female character of a television sitcom, she also served as the first woman to head a television production company, Desilu, which she and Arnaz formed. As a very active studio head at Desilu, Ball “pioneered a number of methods still in use in television production today such as filming before a live studio audience with a number of cameras, and distinct sets adjacent to each other.”

Whether it’s a television studio, and large corporation, or a small or medium size business, chief executives need to be willing to move outside of their safe zone in order to innovate and try new approaches. Success in business comes from bold leadership, a strong team, and promoting a culture that embraces an inventive spirit.

That’s a winning formula I know your shareholders will love.

It’s hard to add to what has already been said from so many corners of the globe about the enormous contributions of Steven Paul Jobs to the fields of technology, movies, music, telecommunications, and design itself. But I do feel compelled to say something about Mr. Jobs. We just lost our country’s Chief Innovator.

Steve Jobs was a once-in-a-generation visionary who demonstrated a unique blend of design, business, and marketing savvy. He took a quirky, irrelevant computer company named after a fruit, which he co-founded in the 1970s, and turned it into a global business powerhouse boasting the largest market cap of any other company on the planet  – equaled only by Exxon Mobil.

The last decade, in particular, has been truly impressive as Jobs led Apple as it redefined the music industry via the iPod, wireless communication via the iPhone, and more recently, the computer itself via the iPad.

Jobs didn’t always get it right. In 1985, after being fired by Apple, he started the NeXT computer company. NeXT folded in 1996 after shipping only 50,000 units, but its high performance personal computers impressed many, including Apple, which re-hired Jobs in 1997.

Most important, Jobs learned from his mistakes and he wasn’t afraid to make them. At every turn in his career, he ignored traditional business school dogma, and chose to take a different path – always guided by what he felt the consumer wanted.

Jobs concluded that consumers would be willing to pay more for a product if it was well-designed and simple to use.  He was right, and Apple and its shareholders have benefited handsomely.

Business schools will be studying the “Jobs Effect” and his hyper-successful business methods for years to come, and rightfully so.

At some point, there will be another Steve Jobs. He or she will also achieve success by eschewing the safe path. And most likely, he or she too will succeed as a result of a keen focus on innovation, smart design, and creative business approaches.

After three years of delays, Boeing finally delivered its first 787 Dreamliner this past Sunday to its very patient customer, Japan’s Nippon Airways.

The Boeing Dreamliner is probably the most innovative aircraft in the company’s history. It successfully blends design, function, and energy efficiency. The Dreamliner’s lightweight carbon fiber design and use of new plastic-composites translate into a 20 percent fuel savings. Inside the cabin, there is more headroom and larger stow bins, dynamic LED lighting, and larger windows that can be dimmed electronically.

The accolades for the Boeing Dreamliner are already pouring in. Yesterday, it received “Best in Show” at the 2011 annual conference for the International Design Excellence Awards (IDEA) in New Orleans.

But these awards can’t top its most important measure of success. Boeing has already received 800 orders for the Dreamliner valued at $164 billion, making it “one of the most successful commercial airplane launches” in history.

So it appears that the wait was worth it for Boeing.

Your company may be in the process of dreaming up your next best product or service. You too may struggle with delivery delays, glitches, and unexpected turbulence along the way.

Yet, it’s vitally important to push your team to improve upon what already has made your company successful.

Otherwise, you might find yourself stuck on the Tarmac wishing you had a better flight plan.

That day profoundly changed our country in so many ways. How we travel. How we view our enemies and ourselves. How we protect our citizens here at home. And, how we defend our country overseas.

As we begin the second decade after 9/11, let’s seek to leverage this change for the good.

Let’s start by tapping into our innovative spirit to rebuild our economy, our competitive might, and our standing with rest of the world.

That would be a fitting tribute indeed.

On a small street in the French Quarter of New Orleans sits a non-descript store front, which is home to one of finest copper lantern makers on the globe, Bevolo Gas and Electric Lights.

Andrew Bevolo, Sr. opened his light company in the French Quarter in 1945 based on the skills he had learned working at several leading manufacturers of the day, including Ford, Sikorsky, and Higgins. Bevolo took this knowledge and revolutionized the gas lantern industry with a hand riveting technique. Up until that time, gas lamps were made with brittle soldered joints, which greatly reduced the longevity of the lanterns.

A few years later, renowned architect A. Hays Town found his way to Bevolo’s workshop, and the two formed a partnership and the iconic French Quarter copper lantern was born.

Sixty-six years later, the company is now run by Drew Bevolo, grandson to the founder. Today the company has 40 employees and its famed hand-made copper lanterns can be found on some of the most discriminating homes and commercial buildings in all 50 states and in 28 countries.

Bevolo now boasts scores of different lantern designs, and can also custom design a lamp on request, working with its own designers or a project’s architect. Each lantern is still made by hand and in Louisiana.

Craftsmanship and artistry are words that have increasingly become lost in today’s flat world, where instant gratification and demands for the lowest price now rule the day. But too much focus on low price can come at a price. It penalizes creativity, it trivializes design, and it rewards mediocrity.

Applaud and shine light on the artists and creators, and those among us who continue to honor the old way of doing things – when the old way is better.

In fact, I have a nice, new copper lantern that can provide just the right light source.

British painter and portrait artist Lucian Michael Freud died last week in London at the age of 88.

Not as famous as his grandfather, Sigmund Freud, Lucian was well-known nonetheless in the world of art for his “stark and revealing paintings of friends and intimates,” according to the New York Times.

Lucian Freud was born in Berlin on December 8, 1922 to Sigmund Freud’s youngest son, Ernst Ludwig Freud, who was an Austrian architect. Lucian’s mother, Lucie née Brasch, was German. As both parents were Jewish, the Freuds moved their family to the St. John’s Wood district of London in 1933 to escape Nazi Germany.

I know St. John’s Wood well and have walked down many of its streets given my grandfather lived in that district for many years. I also know the work of Lucian Freud and have always respected it for its thought-provoking nature. His earlier Surrealism works gave way to bluntly-presented nude portraitures by the 1950s, which served to shock the senses. For example, his “Naked Man with Rat” (1977-1978) depicted a man lying on a couch holding a sleeping rat.

The central figures of Freud’s paintings many times appear tired, aged, and distressed – which has unnerved some observers over the years, particularly in the United States. Yet, no matter what one thinks of Freud’s work, there is an undisputed market for it. In May 2008, his 1995 portrait “Benefits Supervisor Sleeping” sold at auction by Christie’s in New York City for $33.6 million, which set a record for sale value of a painting by a living artist.

Conformity is the enemy to both the artist and the innovator. Corporations are generally expert at promoting conformity, but seldom proficient in providing for a culture that promotes creative thought and action. And they do so at their peril.

The next time you find yourself trying to conform, ask this question: “What would Freud do?” No, not the father of psychoanalysis, but his grandson.