Today’s latest social media tools, like Twitter and Facebook, have given the individual customer unprecedented power to take his or her grievance to the masses. One of my favorite such incidents in the last year involved musician Dave Carroll, who took on United Airlines for rejecting his damage claim after baggage handlers broke his guitar. In response, he wrote a humorous ditty called “United Breaks Guitars,” and posted a video of him performing the song on YouTube — which has received nearly nine million views to date.

United’s brand took a beating, and it is not alone. As Bernoff and Schadler point out, these types of single-customer social media firestorms are popping up all over the place, and corporate executives are scrambling to figure out how to effectively respond.

Granted, I am not suggesting that customers, who have a legitimate complaint against a business entity, lay down their new social media guns. On the contrary. I applaud the creative use of technology by a customer to hold a company’s feet to the fire — when a genuine wrong has occurred. But what I also applaud, and encourage, are companies which are beginning to embrace these same technology tools to tell their side of the story.

In a number of my past blog postings, I have called on executives and managers to empower employees to think more creatively, and incentivize them to take risks and to challenge corporate routine. And empowering employees to leverage the same social media tools at work as they use at home opens up a whole new front in cost-effective corporate communications, while better utilizing employee talent.

Of course, this type of empowerment is not without risk as the authors of “Empowered” note. It requires a clear set of internal ground rules that govern both management and employees. But if properly designed and executed, the benefits of engaging employees in leveraging social media will far outweigh the costs of not doing so.

While the global warming theory appears to have lost some of its steam of late, if June 2010 in DC is any indication, then the planet is in for a heap of trouble. Where’s Al Gore when you need him? (Answer: He’s preoccupied with his divorce and other tabloid rumors.)

Maybe there’s a silver lining with all this heat.

As long as it’s this hot, many of us will choose to stay indoors – in the cool of our office buildings — and not on the golf course, the tennis court, or at the baseball game. And as long as we’re in our offices, we might as well spend part of that time thinking about how our respective businesses can be more productive and innovative during the second half of the year.

So use this time wisely. Pull together your management team, challenge them to take a fresh look at the next six months, and come up with a game plan that could move the dial in each business and function across your organization.

Better yet, treat your team to an inspiring offsite meeting or innovation workshop, in a nice air-conditioned space, where thought-provoking speakers and thought-enhancing surroundings might spur more creative thinking.

That sounds like a pretty cool idea to me.

Seven of the country’s most respected business leaders have formed the American Energy Innovation Council, including luminaries such as General Electric CEO, Jeff Immelt, and Microsoft Chairman, Bill Gates. Their message: the U.S. Government needs to “triple investments in clean-energy technologies to boost the nation’s economic competitiveness and protect the environment.”

We’ve heard similar calls for action on clean-energy investment in recent years from a variety of voices from business and academia. What makes last week’s announcement unique, however, is the coming together of major corporate leaders from disparate sectors around a common “business plan.” And the fact that it was announced against the backdrop of our nation’s worst oil spill in history adds further to the uniqueness of the moment.

The plan calls for a tripling in clean-tech funding in nuclear fission, solar, wind and fossil fuels. It also proposes the formation of an independent energy strategy board, which would develop an energy plan and oversee large-scale demonstration projects as part of the “New Energy Challenge Program.”

The Council recommends a $20 billion commitment over 10 years for the Challenge Program, which would “unleash significant private sector resources as projects are developed.” Additionally, it suggests that the Federal Government create Centers of Excellence to “foster multidisciplinary collaboration amongst scientists, universities, federal laboratories, and other public and private institutions.”

In addition to Immelt and Gates, the Council also includes: Chad Holliday, Chairman of Bank of America (and former CEO of DuPont); Ursula Burns, Chairman and CEO of Xerox; Norm Augustine, Chairman of Lockheed Martin; Tim Solso, Chairman and CEO of Cummins Inc.; and John Doerr, a leading energy venture capitalist and partner at Kleiner Perkins Caufield and Byers.

The group clearly faces some stout headwinds in making the case to Congress and the Obama Administration to spend more federal money on energy research at a time of unprecedented budget deficits. Yet, we know that the barking dog is usually the one who gets fed first. And when you have seven notable best-in-breed barkers, it’s hard not to at least give the group and their plan a serious look.

At a time when the public is less inclined to believe our corporate leaders, I am ready to take these leaders at their word. They know the path to energy security will be long, and as Jeff Immelt puts it, “the world is not going to wait for the United States to lead. This is about innovation; this is about competition; this is about energy security.”

I hope someone listens and heeds the call.

The Ladew Topiary Gardens of Monkton, Maryland boast the title of “the most outstanding topiary garden in America” as named by the Garden Club of America. I now see why. This past Saturday, I toured the Ladew Gardens as part of its second annual garden festival, and came away a very big fan.

Any fine collection of art starts with a passionate collector and a talented artist. Harvey S. Ladew (1887-1976) was both. He loved flowers and topiaries, and he put his love to work in the 22 acres of gardens he created from a 250-acre farm he bought in Maryland in 1929. Ladew discovered the art of topiaries (trimming and training shrubs or trees into unnatural ornamental shapes) during his many travels to Europe with his parents, and later as a young adult and Army officer during World War I.

A self-taught gardener, Ladew created two long cross axes on his Maryland property, which provide for spectacular vistas in each direction. Off of the axes are 15 garden “rooms,” each devoted to a single color, plant, or theme. Ladew is considered “one of the first Americans to create garden rooms on this side of the Atlantic,” according to the garden’s brochure. Many of the garden rooms feature elaborate topiaries of animals in sculpted settings.

One of the most impressive areas of Ladew Gardens is the “Great Bowl.” Several dozen swan topiaries swim atop a sea of large, billowy yew shrubs that border a two-acre circular lawn, which gently slopes toward a round pool in the center.

Harvey Ladew was influenced by the work of landscape and topiary artists from England and Italy. How many botantical artists and gardeners have been influenced by Harvey Ladew over the last 70-80 years? Hundreds I am sure, who in turn have most likely influenced thousands more.

The ingredients for creativity and innovation are fairly simple, yet get surprisingly little attention from corporate executives and managers. Provide your employees with the opportunity to nurture their passion and talents, expose them to other successful creators and innovators, and serve up a culture that welcomes and incents creativity and risk-taking.

Spend time and energy on these fundamental elements for innovation, and you’ll soon find your company will be on its way to some supernatural performance.

Maybe it’s the proximity of Canada to the U.S. and the friendly sports rivalry between the two countries. Maybe it’s the beauty of Vancouver and the surrounding area, which I visited in 2007. Or, maybe it’s the fact that I still have nearly two feet of snow in my yard from the recent blizzard in DC that has put me in the Olympic spirit.

Whatever the reason, I’ve enjoyed the diversion from the bad economy, the political discord in Washington, Tiger Woods, and the late night talk show melodrama.

I admit, I feel a bit nostalgic when I watch the Olympic Games. It harkens back to a time in my youth when I dreamed of being a famous downhill skier. There’s something about watching the world’s best athletes compete their hearts out, not for a paycheck or a corporate sponsorship, but for the sole purpose of winning — and standing on a podium to proudly represent his or her country.

It boggles the mind to think about the thousands of hours and years of practice that many athletes invest to become the best at what they do. And more boggling is that all that work may come down to a mere 60 to 120-second performance.

What drives a person to work that hard for a reward only of recognition?

The Olympics are unique in this regard. A company or organization could never, ever replicate this level of drive and dedication from its employees. Employment is work. It is a compulsory activity whose purpose is to make a living, provide for one’s family, and ideally save towards retirement.

With that said, there’s a lot that a company could learn from the Olympic ideal. Creating a healthy, competitive environment is a good thing. Rewarding those employees who excel and distinguish themselves is a worthy exercise and will drive increased performance across the ranks.

A corporate culture that celebrates achievement, both of individuals and of teams, is one that will lead to long-term success. It also creates an environment where employees are more likely to enjoy their work, and not dread coming to it.

Seek to ignite a fire within your employees. Light a cauldron that can serve to fuel creativity and innovation. I bet you’ll like the results and the golden opportunity it will provide your company to best your competitors.

The honorees will join President Obama and the First Lady in the President’s box at the Kennedy Center tonight for the three-hour live tribute, which will later be aired in a two-hour show on CBS on December 29. Last night, the honorees and their families and friends, were feted at a State Department dinner, hosted by Secretary of State Hillary Clinton. They will also attend a White House reception this evening prior to tonight’s show.

There are no shortage of annual award shows that pay tribute to the achievements of actors, directors, and musicians. Yet, the Kennedy Center Honors seems to stand apart. It seeks to honor a life-time of talent and accomplishment, not simply a snapshot of fame. The show also uniquely brings together on the red carpet the best that America has to offer from the arts and government.

I have attended six Kennedy Center Honors, and each was as distinctive as the inductees themselves and the remarkable stories told by the famous individuals who spoke on their behalf.

Former President John F. Kennedy said, “I see little of more importance to the future of our country and our civilization than full recognition of the place of the artist.”

The highest levels of business achievement, like that of the arts, are attained based on a compilation of successful work over an extended period of time – not merely the results of one quarter or one year. And it is the companies that are the most creative, the most innovative, and the most willing to invest in their best performing employees, which will most likely succeed and endure.

Make it a point to honor those employees who help make your company successful with a little red carpet treatment of your own.

With its cover entitled, “Your Next Big Idea: Spotlight on Innovation,” the entire edition of December’s Harvard Business Review magazine is dedicated to business innovation. A number of the articles go right to the heart of New Lantern’s founding principle: employees, if properly motivated and stimulated, are a company’s single most important innovation source.

As HBR’s editor-in-chief Adi Ignatius puts it, “Genius CEOs can’t do all the work of innovation – and in truth, people and culture both matter a lot.”

In one of the lead articles, “The Innovator’s DNA,” authors Jeffrey Dyer, Hal Gregersen, and Clayton Christensen, highlight the five “discovery skills” that “separate true innovators from the rest of us.” These skills include: Associating, Questioning, Observing, Experimenting, and Networking.

The authors interviewed 25 innovative entrepreneurs, and surveyed over 3,000 executives and 500 individuals, who had started innovative companies or invented new products. They charted these individuals against the five discovery skills and found a high correlation among leading innovators.

For example, under the “Associating” skill, entrepreneur Frans Johansson cited the importance of the “Medici effect” when it comes to innovation. He was referring to the Medici family of Florence during the 15th through 17th centuries, who helped usher in a “creative explosion” by bringing together successful people from wide ranging disciplines such as: sculptors, scientists, poets, philosophers, painters, and architects.

According to the article, “as these individuals connected, new ideas blossomed at the intersections of their respective fields, thereby spawning the Renaissance, one of the most inventive eras in history.”

Likewise, many leading innovators seek to spend time around a network of thought leaders and individuals from a variety of different perspectives in an effort to “extend their own knowledge domains.” For example, they attend conferences such as TED, Davos, and the Aspen Ideas Festival, which brings together artists, entrepreneurs, academics, politicians, adventurers, scientists, and thinkers from all over the globe.

Kent Bowen, who founded the innovative ceramic composite company, CPS, cites this credo which he asks his employees to follow: “The insights required to solve many of our most challenging problems come from outside our industry and scientific field.”

Finally, the authors make the point – as we have made in numerous blog posts on this site – that whereas innovative thinking may seem innate to some, “it can also be developed and strengthened through practice.” They note that corporate executives should “put aside time for you and your team to actively cultivate more creative ideas.”

Let New Lantern design an innovation program for your company that would make the Medici family proud – and in doing so, put you in the best position to make your next big idea a reality.

The simple gesture of showing your appreciation sends an important message about your company and its culture. It shows you value those who contribute to the success of the enterprise. It also says you realize that achievement in business is a team effort, and does not reside only in the C-level suites.

So find a good opportunity to use the two short words that could be just the salve that’s needed to put you on the road to a better place in 2010. And mean it when you say it. Thank you.

The word “autumn” conjures up a number of different meanings for me: the colorful fall foliage, the flickering light from a jack-o’-lantern, and the smell of hot apple cider.

According to the American Heritage Dictionary, autumn not only represents the “season of the year between summer and winter,” but it also refers to “a period of maturity verging on decline.” Now that tends to put a negative spin on an otherwise delightful word in my book, but unfortunately it could be a term to describe some Fortune 500 companies.

Like the verge of decline that some of us may feel with each passing birthday (not me, of course), some seemingly successful companies of a certain age may already be in a gradual descent. And they may not even know it yet. In fact, the lay-offs and cut-backs made over the last year in response to the economic crisis may be masking decline that is already well underway for some companies.

Decline could be the result of not moving quickly enough to respond to a changing marketplace or a more innovative competitor. It could be the result of reductions in research needed to spur promising new products or services. It could be from a decrease in spending on high quality employee and manager training. Or it could be the result of an executive team that has paused too long to enjoy the fruits of yesterday’s harvest. Or, it could be all of the above.

Mature companies which lose focus and drive are destined to lose ground on the competition. Such lost ground over time could indeed prove fatal.

Corporate leaders must constantly challenge themselves and their teams. They must regularly retool and reinvest in their employees–and their company’s future.

In doing so, you’ll likely chase off those pesky autumnal goblins, and increase your chances for a more profitable season.

PBS will air “The National Parks: America’s Best Idea,” its highly anticipated six-episode series starting on September 27.

Once again, renowned filmmaker Ken Burns has teamed with PBS to tell a compelling American story wrapped in powerful images. The “Best Idea” story is about the “people from every conceivable background – rich and poor; famous and unknown; soldiers and scientists; natives and newcomers; idealists, artists, and entrepreneurs; people who were willing to devote themselves to saving some precious portion of the land they loved.”

Written and co-directed by award-winning author Dayton Duncan, “Best Idea” is the product of six years of filming in some of “nature’s most spectacular locales,” including Yellowstone, Acadia, the Grand Canyon, the Everglades and Yosemite.

I was fortunate enough to see a special preview of the series in a private viewing at the Museum of Modern Art (MoMA) in New York last month. It is a stunning piece, capturing the full majesty of our country’s most sacred natural treasures. Yet, the lasting impression of the series will be as much about the vision and leadership of the people behind the creation of the parks system, as it is about the dramatic images themselves.

Historian and novelist, Wallace Stegner (1909-1993) called the National Parks “the best idea we ever had.” Today there are 391 units that make up the U.S. National Park system, including 58 officially designated National Parks, and over 300 other monuments and historical sites. Out of 50 states, only one does not have at least one park unit – Delaware.

America has changed immensely since the first National Park at Yellowstone was established in 1872. However, the fact that America has been able to leave unchanged some of its most valuable attributes is unquestionably one of its greatest achievements.

Preserving the very elements that make a place unique and special does indeed take leadership and vision. And finding the right balance between what to preserve and what to change in a dynamic and competitive world presents the biggest challenge. But in the end, you will increase your chances for success if you seek to save and protect what is the most precious.

This could very well lead to your company’s “best idea.”