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Welcome to the New Lantern blog. Our goal is to shine light on leading innovators and creative artists, and how your business can learn and profit from them. Companies large, medium, and small can benefit from employees who think more creatively. New Lantern may be just the source of inspiration your company needs to spark more innovative products, services, and processes.


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The Other 49

Posted by on February 28, 2011 at 8:53 pm

Fast Company 50 Most Innovative Companies 2011 236x300 The Other 49

Newsflash: Apple Inc. is at the top of Fast Company’s list of “The World’s 50 Most Innovative Companies” for 2011.

While you recover from the shock of hearing this news, I would like to talk about the other 49 companies which made this year’s list. There are some old names, like Intel and IBM; newer names like Netflix and Facebook; and brand new names like Zynga and Groupon.

What is Zynga you might be asking? Well, that’s their CEO Mark Pincus on the magazine’s cover shown above. Zynga is a San Francisco-based social network game company that Pincus started all the way back in 2007. Today they have over 1,500 employees and attract 300 million people a month to play its online titles on social network sites like Facebook. These same funsters paid Zynga an estimated $500 million on virtual goods in 2010. Fun and games can be profitable.

Groupon takes a good old-fashioned retail coupon concept and marries it with the power of the web. Think of a group coupon, hence “Groupon.” Groupon was launched in November 2008 in Chicago by Andrew Mason, who graduated in 2003 from Northwestern with a degree in music. The idea is to offer one group coupon a day in a given urban area like Chicago. It’s already expanded to 250 markets around the world. Last year, Google offered to buy Groupon for a cool $6 billion. And Groupon said “no.” Mason must feel pretty bullish about his company’s future.

Then there are plenty of non-technology companies that made Fast Company’s list of 50, including Nissan, Burberry, Pepsico and Univision — each finding a way to reinvent itself and/or beat the competition by tapping into its creative side.

In short, innovation continues to thrive all around us. It can thrive at your company as well, whether you are a 5-person shop that has just hatched up a new way to do an old thing; or, you’re an old company that has recently found its innovation mojo.

Let New Lantern help your company get on next year’s list of the 50 most innovative.

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